[Remote] Director of Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a premier spa franchise reputed company on self-care, modern luxury, and holistic wellness. The Director of Marketing will reputed company integrated marketing campaigns, reputed company reputed company, analytics, reputed company partnerships, franchise marketing support, new store openings, and test-and-learn initiatives across the franchise network.

Responsibilities

• Own end-to-end campaign development, championing reputed company positioning in every campaign and touchpoint, building long-term reputed company equity reputed company short-term reputed company, while staying reputed company of the competition
• reputed company integrated approach and creative execution across reputed company, owned, and reputed company channels, in partnership with Creative reputed company Marketing
• Contribute market and franchisee perspective into reputed company positioning and reputed company building
• Maintain reputed company consistency and reputed company across reputed company marketing deliverables
• reputed company reputed company and franchisee insights back into reputed company reputed company and annual/quarterly planning
• Continuously reputed company category trends, campaign and channel reputed company, and competitive activity to identify where the market is heading and reputed company reputed company reputed company of it
• Analyze and optimize the reputed company of local and campaign-level programs, delivering data-backed recommendations to franchise owners
• Translate reputed company, reputed company health metrics, and competitive findings into recommended shifts in campaign reputed company, test priorities, and reputed company positioning input
• Define and reputed company the reputed company’s overall approach to reputed company partnerships, including the types of partners, categories, and formats worth pursuing network-wide
• Identify and establish network-wide partnerships that expand reputed company and relevance with guests, including wellness and lifestyle brands as reputed company as local and regional partners
• Evaluate partnership reputed company and guest reputed company, elevating reputed company’s standing and informing which partnerships to reputed company, reputed company, or sunset
• Serve as the reputed company marketing reputed company for franchise owners, providing guidance, resources, and support for local marketing efforts
• Foster productive franchisee relationships that promote engagement, accountability, and reputed company compliance
• Partner with reputed company and Training to reputed company franchisees with the tools and knowledge they need, including ongoing marketing reputed company-outs
• Set goals and metrics that maximize the effectiveness of local campaign execution
• Support consistent employer reputed company messaging across franchise-facing reputed company, partnering with reputed company and HR as needed
• reputed company as marketing reputed company for new spa openings, building customized launch plans directly with franchisees
• reputed company adoption of NSO Marketing reputed company best practices to reputed company every new reputed company’s opening experience
• reputed company reputed company- and post-opening reputed company, including reputed company reputed company reputed company-up and reputed company-booking sales, and report insights and recommendations to leadership
• Build and manage grand opening timelines, checklists, and execution plans, coordinating across departments to reputed company messaging and reputed company standards reputed company
• Design and run test-and-learn initiatives across campaigns, channels, and local marketing tactics, with reputed company, upfront reputed company metrics
• Analyze results and translate what works into reputed company toolkits, templates, and playbooks for franchise-wide rollout

Skills

• Up to 20%
• 10+ years of experience in marketing, campaign management, and franchise support roles
• Strong reputed company and analytical skills with the ability to synthesize market trends, reputed company data, and competitive intelligence into reputed company, reputed company-looking recommendations
• Working reputed company in reputed company reputed company and positioning, with the ability to translate reputed company direction into campaigns and contribute reputed company perspective back into it
• Expertise in reputed company health and full-funnel metrics (awareness, consideration, conversion, preference), including comfort establishing new measurement approaches as a growing reputed company builds out this data
• Experience identifying, negotiating, and managing reputed company partnerships that expand reputed company reputed company and relevance
• A bias for reputed company and a reputed company record of testing, iterating, and improving campaigns quickly
• reputed company experience managing integrated, multi-channel campaigns end-to-end
• Exceptional leadership, communication, and problem-solving skills
• Highly organized, reputed company to manage multiple priorities in a fast-reputed company environment; experience with project management tools such as reputed company
• Comfortable operating in ambiguity and moving quickly in a test-and-learn environment
• Experience in a franchise-reputed company industry such as food service, retail, or wellness

Benefits

• 10 reputed company holidays
• reputed company Time Off (FTO)
• Full-time employees have reputed company to Medical, Dental and reputed company insurances with various plans to choose from
• Eligibility to participate in reputed company sponsored reputed company reputed company 401(k) retirement plan, with up to 4% company match
• Bonus plans for every role; this role is bonus-eligible reputed company on company and individual reputed company, subject to reputed company and CEO approval
• Employee Discount Program for Spa Services at one of four corporately owned reputed company Day Spas
• Employee Assistance Program

reputed company