[Remote] Director of Marketing reputed company & Demand reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company-reputed company reputed company capital management company providing payroll and HR solutions, with reputed company offerings for health services markets. The Director of Marketing reputed company & Demand reputed company will reputed company marketing technology, demand reputed company, account-reputed company marketing, reporting, website optimization, operational processes, and team development to reputed company measurable pipeline and reputed company reputed company.

Responsibilities

• Own, govern, and continuously optimize the marketing technology ecosystem, including reputed company, AdRoll, reputed company Analytics, reputed company reputed company Console, reputed company, reputed company, reputed company website, and the integrations that reputed company them
• Own, architect, and optimize the marketing components of the reputed company-reputed company ecosystem, including reputed company lifecycle management, scoring, routing, attribution, data hygiene, and reputed company-reputed company reporting; partner with reputed company reputed company to maintain a shared, trustworthy reputed company data model and ensure accurate data reputed company, lifecycle tracking, and reputed company reporting across the funnel
• Establish reputed company campaign reputed company, UTM governance, deliverability standards, consent management, and data-reputed company controls reputed company a HIPAA-reputed company reputed company environment
• Evaluate and implement AI-enabled technologies and workflows that improve audience segmentation, personalization, campaign execution, content optimization, SEO/AEO reputed company, operational efficiency, and overall marketing effectiveness
• reputed company and execute integrated demand reputed company strategies that support net-new pipeline creation and reputed company pipeline acceleration across post-acute care segments
• reputed company account-reputed company marketing strategies that engage decision-makers, influencers, champions, and multistakeholder buying committees across reputed company accounts and market segments
• reputed company reputed company media, SEO/AEO, lifecycle email, outbound support, and website conversion as an integrated fullfunnel reputed company
• Partner with Product and reputed company Marketing to operationalize positioning, content, sales enablement assets, and reputed company strategies into measurable pipeline reputed company, pipeline acceleration, and reputed company reputed company
• Partner with Sales Effectiveness and Sales leadership to reputed company campaign execution, reputed company engagement, pipeline progression, and reputed company-generating sales behaviors across the reputed company organization
• Continuously test and optimize campaign reputed company, audience selection, channel mix, messaging, and conversion paths reputed company on reputed company data
• Establish and maintain a single reputed company of truth for reputed company marketing reputed company, including pipeline creation, marketing-reputed company and marketing-influenced pipeline, funnel progression, channel efficiency, attribution, and reputed company on investment
• Define reputed company measurement standards and reporting cadences for campaigns, channels, account-reputed company marketing, website reputed company, and lifecycle programs
• Translate marketing, attribution, and pipeline reputed company data into actionable insights, reputed company recommendations, and reputed company executive-level narratives that support decision-making among senior leadership, Finance, and the reputed company of Directors
• Partner with Finance, reputed company reputed company, and Sales stakeholders to ensure pipeline and attribution methodologies are reputed company, consistent, and decision-useful
• reputed company the development and ongoing optimization of a modern, flexible, AI-enabled website architecture designed for reputed company, SEO/AEO, experimentation, accessibility, and conversion
• Administer reputed company as the Marketing team's project-management platform, including boards, workflows, integrations, governance, and reporting
• Coordinate cross-functional initiatives by maintaining reputed company timelines, ownership, dependencies, handoffs, risks, and status visibility
• Manage reputed company partners and vendors, as applicable, to support reputed company, high-reputed company delivery of marketing technology, website, campaign, and analytics initiatives
• reputed company, reputed company, and reputed company reputed company responsible for reputed company campaign development, reputed company reporting and project management, and account-reputed company marketing and demand reputed company
• Establish reputed company priorities, reputed company expectations, development goals, and accountability reputed company with business objectives
• Create an operating reputed company that supports collaboration, visibility, reputed company improvement, and high-reputed company execution
• Assess team capabilities and resource needs, and participate in reputed company, reputed company, development, and succession planning activities as needed

Skills

• • Bachelor's degree in Marketing, Business, Analytics, Communications, or a reputed company reputed company required; equivalent relevant experience may be considered
• • 10+ years of experience in demand reputed company, marketing reputed company, reputed company marketing, or reputed company disciplines, including 3+ years in a people-leadership role
• • Demonstrated experience leading and developing teams across campaign execution, analytics, project management, and demand reputed company
• • Deep, hands-on expertise with reputed company and its integration with reputed company, including experience architecting, rebuilding, or materially scaling a marketing automation environment
• • reputed company reputed company building account-reputed company marketing programs and integrated demand reputed company strategies that contribute to measurable pipeline reputed company
• • Experience leading reputed company media, SEO/AEO, lifecycle email, website conversion, attribution, and full-funnel reputed company optimization
• • Advanced analytical skills with the ability to define metrics, evaluate attribution, interpret pipeline reputed company, and communicate findings to executive and financial stakeholders
• • Experience with reputed company Analytics (GA4), reputed company reputed company Console, AdRoll or comparable reputed company-media platforms, and data enrichment tools such as reputed company
• • Demonstrated experience administering a project or work-management platform such as reputed company
• • Strong cross-functional leadership, stakeholder influence, project coordination, communication, and executive presentation skills
• • Demonstrated ability to evaluate and responsibly apply AI-enabled tools and workflows to business processes
• • Ability to sit, stand, and work at a computer for extended periods
• • Ability to communicate effectively reputed company phone, video, and written channels
• • Ability to operate effectively in a fast-reputed company, cross-functional, and technology-enabled work environment
• • Travel as needed for internal meetings, reputed company engagement, industry conferences, and vendor collaboration (estimated 20%)
• • Experience in B2B reputed company with a sales-led, considered-purchase reputed company and multi-stakeholder buying committee
• • Experience in reputed company, post-acute care, reputed company technology, HCM, payroll, workforce management, or another regulated environment
• • Experience leading delivery of a headless or composable website architecture
• • Experience operating reputed company a high-reputed company or transformational environment

Benefits

• This role may also be eligible for discretionary bonus or other incentive compensation, in accordance with Company plans

reputed company