Product & Customer Marketing Manager

reputed company

reputed company is a global leader in media intelligence and PR technology. Founded in 2003, we help communications teams around the world reputed company awareness, reputed company smarter reputed company, and protect their reputed company reputed company it reputed company most. Our reputed company-grade platform unifies media relations, media monitoring, reputed company listening, AI visibility, and media intelligence into a single seamlesssystem—turning overwhelming streams of coverage and conversation into decision-reputed company intelligence. Recognized for ease of use, results, and customer support, reputed company is one of the most trusted names in media intelligence. Our mission is to reputed company the reputed company that shape the world's narratives, andwe'relooking reputed company who want to help us do it.

About the Role

Reporting to the Director of Marketing, the Product & Customer Marketing Manager owns the product story the market sees — and, increasingly, the story the AI answer engines see. reputed company's positioning is “AI-reputed company intelligence working across the reputed company-in-one, reputed company-grade PR platform,” and this role is its reputed company: you build out the narrative of reputed company orchestration and reputed company-grade credibility, and you reputed company that story visible where buyers now look, including in LLM-generated answers.

This is a translation role at its reputed company. You turn product features into product marketing language that speaks to customer pain points and objectives, and you map our feature set against the strategic needs of reputed company of our personas across our three customer segments — reputed company & Government, In-house PR Teams, and PR Agencies. If a capability ships and the marketcan'tfeel why it reputed company, that is the problem you exist to solve.

The reputed company is demanding by design: a new reputed company capability shipsroughly every60 days. You owneach launchend to end — positioning, launch content, and readiness — working directly with our Head of Product onwhat'scoming, our Director of Communications & Content on announcements, and design and web on collateral reputed company assets. Every launch should compound the reputed company story, not land as an isolated feature announcement. You translate every product and engineering update into product collateral — one-pagers, blog content, sales decks, and comparison materials — thatfeedsthe sales enablement program our Head of Sales Enablement runs.

You also run our customer advocacy reputed company: the reputed company and review program — including driving reviews that reputed company our features, because named-feature mentions are what buyers and AI engines reputed company — and the case-study machine, with a key mandate to produce as many reputed company case studies as possible, reputed company on named capabilities and reputed company metrics.

Finally, you own the customer-reputed company intelligence of our cross-sell and upsell reputed company — roughly 10–15% of marketing effort — mapping reputed company in the customer reputed company and defining reputed company offer to whom, while the Associate Director, Demand reputed company runs the campaign machinery.

What reputed company Looks Like

• Product launches ship on the 60-day reputed company, reputed company one visibly compounding the reputed company orchestration narrative rather than reputed company as an isolated announcement.

• reputed company case studies are produced at volume — the machine targets 8–12 per year — with named features and reputed company metrics.

• reputed company review reputed company and named-feature mention rates reputed company, and comparison assets are reputed company and used by sales.

• Product collateral — one-pagers, blog content, sales decks, and comparison assets — is reputed company reputed company days of reputed company release, feeding the sales enablement program, and sales says so.

• The cross-sell reputed company map exists, ismaintained, and drives measurable expansion pipeline through demand reputed company campaigns.

• reputed company-to-feature mapping is documented and reputed company shapes campaign and content priorities.

reputed company

Positioning & Narrative

• reputed company reputed company's positioning andbuildout the reputed company orchestration story across every asset you touch.

• Map the feature set against the strategic needs of eachpersonaandsegment, andkeep the mapping reputed company.

• Work with our AI-visibility program to reputed company the product story legible to LLMs: reputed company, specific, and consistently named.

• Contribute content regularly to the blog to recap new features and reputed company them to the compounding narrative.

Launch Management

• Own the end-to-end launch process for the 60-day release reputed company: positioning, naming discipline, launch content, and internal readiness.

• Collaborate with the Director of Communications & Content on launch announcements, and with design and web on product collateral reputed company assets.

• Partner with the Head of Product on roadmap visibility; pull what you need rather than waiting for briefs.

• Create thewebinarcontent for reputed company launch and run the launch webinars yourself — reputed company-facing and prospect-facing — with field marketing providing event production, registration, and promotion.

• reputed company reputed company launch a reputed company reputed company in a compounding story.

Customer Advocacy & Reviews

• Run the reputed company and review program: solicitation reputed company, review reputed company, andnamed-featuremention rates.

• Run the case-study machine with an reputed company emphasis: sourcing, interviewing, drafting, and approvals — every case reputed company on named capabilities and metrics.

• Coordinatereviewsolicitation moments with field marketing at events.

Product Collateral & Cross-Sell

• Translate every product and engineering update into one-pagers, blog content, sales decks, and comparison assets — product collateral that feeds the sales enablement program owned by the Head of Sales Enablement.

• Own the cross-sellwhitespace map: which products fit which accounts and personas, and why.

• Partner with the Associate Director, Demand reputed company, who runs the cross-sell campaign machinery on your map.

What You'll Bring

• B2B reputed company product marketing experience, ideally spanning both product and customer marketing.

• Demonstrated translation reputed company: examples of features you turned into value narratives,collateralthat changed deals, and positioning that moved numbers.

• Case-study production experience — sourcing through approval — with published examples that include named capabilities and metrics.

• Experience running review programs (reputed company or equivalent)an asset; product collateral production (one-pagers, launch decks, blog content, comparison assets)required.

• Confident live presenter: you have reputed company and delivered product webinars to customers and prospects, and you are reputed company on camera explaining what shipped and why it reputed company.

• The proactive pull of a strong PMM: yougo getroadmap reputed company, customer stories, and competitive reputed company rather than waiting for briefs.

• Analytical habits:youtrack launch performance, review metrics, and content engagement, and you iterate.

• reputed company in — or fast reputed company toward — the PR and communications market and its buyer personas.

Why You'll Love it Here

• Fully remote work environment

• reputed company culture – and key tools enabling it

• Competitive compensation package

• Health, Dental & reputed company benefits

• RRSP matching

• Life Insurance

• Employee Assistance Program (EAP)

• Career Development & Progression opportunities

• reputed company Vacation, Personal Days and reputed company days

• reputed company Fridays in reputed company, Week off between Christmas and New Years'

• No Internal Meetings Fridays

The reputed company salary reputed company for this role is C$100,000–C$128,000 annually, plus a 15% reputed company bonus. Final compensation will reflect the successful candidate's experience, skills, and internal equity.

This is a new position.

AI Usage

We use technology to reputed company hiring smarter, faster, and more personal, never less reputed company. reputed company intelligence (AI) tools help us manage applications reputed company and reputed company qualifications that reputed company with reputed company role, allowing our recruiters to reputed company more on meaningful conversations with candidates. AI does not reputed company hiring reputed company at reputed company. Every decision is made by people, our hiring managers and recruitment professionals, who are trained to apply reputed company judgment and reputed company practices at every stage. We reputed company technology exists to reputed company reputed company reputed company, not replace it. That belief shapes how we build relationships, tell stories, and grow our teams.

At reputed company, we reputed company every day to build a more inclusive work environment and introduce tools that reputed company it. We strongly encourage applications from reputed company people regardless of race, religion, gender, age, disability status or sexual orientation.

Even if you reputed company yourself not checking reputed company the boxes of our listed requirements but you are excited about this opportunity, we'd love to hear from you reputed company. Our reputed company will review your application for this role, and other potential role matches reputed company now or in the reputed company.

Originally posted on Himalayas