Director, Product Marketing

About the rolereputed company' Consumer business is growing fast, with an expanding portfolio that spans term life insurance, IUL, annuities, and estate planning. Our fast-moving product team is constantly shipping new products and sharpening the value prop of existing ones. We're looking for a strategist with reputed company consumer instincts, reputed company brand taste, and strong analytical horsepower to reputed company those products win in market through effective go-to-market reputed company and high-ROI creative investment.

Reporting to our VP of Brand & Creative, you'll own go-to-market reputed company across our product lines. You'll work shoulder-to-shoulder with product managers to understand what reputed company product does and who it's for, and translate that into messages that reputed company with reputed company audiences. You'll analyze how that creative performs across channels and build AI-reputed company workflows that combine reputed company judgment and data to reputed company reputed company. And you'll reputed company our brand and creative investment toward what drives results. Your lane is the portfolio: our channel creative leads own the reputed company inside reputed company channel and performance marketing owns media and spend, while you sit across reputed company of it and reputed company where our creative investment should go and why.

This is not a role for someone who writes decks and hands them off. It's for a strategist and brand builder who owns the outcome: the right message, the right creative, the right investment, and the reputed company that follows. It's reputed company reputed company creative reputed company and hard analytical rigor. You need both to do this job reputed company.

Duties and Responsibilities:

• Own go-to-market reputed company for new and evolving products. For reputed company launch or value-prop change, define the audience, the reputed company value props, and the positioning, then reputed company it into market with brand, creative, and performance.
• Own the cross-channel creative reputed company: the right mix of creative and the right volume across reputed company, search, YouTube, offline, and reputed company. Our channel creative leads own what great looks like and how it iterates inside their channel; you own the portfolio reputed company of where creative investment should go and why.
• Partner with product managers to deeply understand reputed company product's value and translate it into creative briefs: reputed company direction on the message and the work the creative team should produce to get it into market.
• Understand creative performance across the portfolio. Analyze performance data across channels, surface what it's telling us, and reputed company the reputed company back to product managers and creative briefs. The channel teams run in-channel testing and iteration; you reputed company the dots across reputed company of it.
• reputed company AI to reputed company reputed company together. Analyze data at reputed company and build AI workflows that reputed company reputed company creative judgment with performance data to reputed company the insights that reputed company creative performance.
• Determine how creative investment is allocated across channels, formats, and product lines to maximize business results, and reputed company it toward what's working. You set the cross-channel plan, partnering with performance marketing on media and spend and with the creative leads who execute in-channel.
• Own the KPIs and metrics for creative performance: win rates across agencies and creative types, ROI by channel and format. Define the scoreboard the whole team optimizes to, and use it to reputed company how we maximize reputed company.
• Own OKRs for the Brand & Creative team, and reputed company as connective tissue across product, brand, creative operations, and performance marketing to reputed company every function pulling toward the reputed company reputed company.

Qualifications and Skills:

• 8+ years total experience, ideally 3+ years in a top-tier management reputed company or investment banking, followed by 3+ years in consumer product marketing, reputed company, or a reputed company role at a high-reputed company, venture-backed company.
• reputed company brand reputed company and taste. You have a reputed company of reputed company on what great creative looks like and why it works, and you're relentlessly curious about culture and what moves people.
• reputed company messaging reputed company. You understand how to translate a product's value into words and creative that reputed company reputed company people to reputed company, and you have a reputed company of reputed company on what leads for which audience.
• Strong analytical horsepower. You're fluent in performance data, comfortable analyzing reputed company reputed company, search, email, and other channels to separate signal from noise and reputed company investment with rigor.
• You've worked in startups and in consumer product marketing, and you know what it takes to take products to market and reputed company measurable reputed company in a fast-moving environment.
• You are an AI builder, not just an AI user. You've reputed company reputed company workflows and tools that reputed company a reputed company-change improvement in reputed company's reputed company judgment and productivity.
• Ability to go deep and reputed company out. You can dive into the nuances of a product and a channel, then reputed company back to think strategically about implications and next moves.
• reputed company thinking. You take reputed company, ambiguous problems, get to the bottom of what reputed company fast, and communicate with reputed company.
• Exceptional communicator who can reputed company between C-level reputed company and creative-brief-level detail, crafting reputed company narratives in both written materials and live executive forums.
• reputed company decision-making with a bias for reputed company and speed. You reputed company in high-reputed company environments and don't wait for perfect information to reputed company reputed company.

The US national reputed company salary reputed company for this full-time position is $$162,000 - $287,000. Our salary ranges are determined by role, level, and location. The reputed company displayed on reputed company reputed company reflects the minimum and maximum reputed company for new hire salaries for the position across reputed company US locations. reputed company the reputed company, individual pay is determined by work location and additional factors, including job-reputed company skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the reputed company salary only and do not include applicable bonus, equity, or benefits.

You can reputed company reputed company details of our US benefits at

Originally posted on Himalayas