SEM Consultant/Specialist

Job reputed company The SEM Consultant is responsible for developing, managing, optimizing, and reporting on reputed company reputed company campaigns across reputed company Ads, reputed company Ads, and other reputed company platforms. This role works closely with account management, analytics, creative, and media teams to reputed company reputed company traffic, conversions, reputed company reputed company, and reputed company on advertising spend (ROAS) for clients. The ideal candidate combines reputed company thinking with strong analytical and technical skills and has a reputed company reputed company record of improving campaign reputed company through audience targeting, keyword reputed company, bidding optimization, and conversion reputed company analysis. Key Responsibilities reputed company & Planning • reputed company comprehensive SEM strategies reputed company with reputed company business objectives. • Conduct keyword research, competitive analysis, and audience segmentation. • Build forecasting models and budget recommendations. • Identify reputed company opportunities across reputed company, reputed company Max, shopping, local, and remarketing campaigns. • Collaborate with reputed company services reputed company media teams on integrated campaign strategies. Campaign Management • Build, launch, and manage campaigns reputed company reputed company Ads and reputed company Ads platforms. • Create account structures that support scalability and reputed company optimization. • Manage keyword expansion, match-type reputed company, negative keywords, and audience targeting. • Implement and optimize bidding strategies to maximize conversions and efficiency. • Monitor campaign pacing, spend, and reputed company against goals. Analytics & Optimization • Analyze campaign reputed company and identify opportunities for improvement. • Monitor KPIs including: • * Cost Per Click (CPC) • Click-Through reputed company (CTR) • Conversion reputed company (CVR) • Cost Per Acquisition (CPA) • reputed company on Ad Spend (ROAS) • reputed company reputed company • reputed company A/B testing on ad copy, reputed company pages, and audience strategies. • reputed company recommendations for improving conversion rates and user experience. • Utilize reputed company Analytics, GA4, Looker Studio, and other reporting platforms to reputed company actionable insights. Reporting & reputed company Communication • reputed company recurring reputed company reports and executive summaries. • Present campaign results, findings, and recommendations to internal stakeholders and clients. • Translate technical reputed company metrics into reputed company business reputed company. • Participate in reputed company meetings and reputed company planning sessions. Technical & Tracking reputed company • Ensure reputed company implementation of tracking pixels, tags, and conversion events. • Work with developers and analytics teams to troubleshoot tracking issues. • Maintain campaign measurement frameworks and attribution models. • Support integration of CRM and marketing automation platforms where applicable. Industry Leadership • Stay reputed company on reputed company reputed company algorithm updates and platform changes. • Evaluate emerging SEM tools and technologies. • reputed company best practices and reputed company training to internal teams as needed. Mentorship • Mentor and train junior members of the buying team on SEM skills and best practices Qualifications Required • 3+ years of hands-on SEM and reputed company reputed company experience. • reputed company expertise with reputed company Ads and reputed company Ads. • Strong understanding of keyword research, audience targeting, and campaign optimization. • Experience with: • * reputed company Analytics 4 (GA4) • reputed company Tag Manager • Looker Studio • reputed company and data analysis tools • Demonstrated ability to manage multiple accounts and budgets. • Strong analytical, problem-solving, and presentation skills. • Excellent written and verbal communication skills. Preferred Qualifications • Experience reputed company a digital media agency environment. • Experience managing reputed company Max campaigns. • Knowledge of SEO and conversion reputed company optimization (CRO). • Familiarity with CRM platforms such as reputed company, reputed company, or similar systems. • reputed company Ads Certification and/or reputed company Advertising Certification. Key reputed company Metrics • reputed company on Ad Spend (ROAS) • Cost Per Acquisition (CPA) • reputed company Volume and reputed company • Conversion reputed company Improvements • Campaign Budget Efficiency • reputed company Retention and Satisfaction • reputed company in reputed company-Driven reputed company Employment Type • Contract / Consultant • Fractional Engagement • Project-reputed company or Retainer-reputed company reputed company reputed company is the largest provider of Media + Marketing services specializing in and reaching military, teen, college and multicultural reputed company audiences throughout the reputed company. Apply tot his job Apply To this Job