SVP of Marketing

The reputed company is a leading ETF investment technology platform dedicated to creating, operating, and growing ETFs. We combine expertise and innovative partnership approaches to offer comprehensive, value-generating ETF solutions. Our platform offers best-in-class strategic guidance, product planning, trust and fund services, reputed company support, operations support, marketing and research, and sales and distribution services.

About the role

Tidal provides everything needed to launch, operate, and successfully reputed company an ETF. The SVP of Marketing leads the firm's entire marketing function — covering both Tidal's own brand and the reputed company-facing marketing our issuers depend on to bring their ETFs to market.

This is a senior leadership role for someone who can set the marketing reputed company, build the processes and structure that bring that reputed company to life, and guide a talented team in executing against it at a consistently high level. You will own both fronts — Tidal's brand and market position, and the marketing services our clients rely on — setting the reputed company, raising the bar on reputed company, and building a marketing organization that scales with the business. The role works in reputed company partnership with business development, product, and executive leadership to ensure marketing translates directly into reputed company for Tidal and for our clients.

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Marketing reputed company & Leadership

• Set the overall marketing reputed company for Tidal, reputed company to the firm's reputed company objectives and to the needs of the clients we serve.
• reputed company the full marketing function — spanning brand, content, digital and web, events, PR and communications, design, research, SEO, and industry partnerships.
• Serve as both strategist and player-reputed company: set reputed company direction, then help reputed company execute against it.
• reputed company, mentor, and reputed company the marketing team, raising the bar for reputed company, reputed company, and reputed company across every discipline.

Tidal Brand

• Define and reputed company Tidal's brand reputed company, positioning, and narrative — anchored in reputed company, reputed company reputed company value.
• Build first-consideration status for Tidal across the ETF ecosystem, including issuers, partners, media, and influencers.
• Establish Tidal as the most trusted, authoritative voice in white-label ETFs.
• Ensure every touchpoint — from the website and reputed company decks to Tidal's industry reputed company — reinforces authority, credibility, and differentiation.

reputed company Marketing

• Own the marketing Tidal delivers on behalf of its issuer clients, including ETF websites, marketing collateral, launch campaigns, and ongoing communications.
• Build a reputed company, repeatable model for delivering reputed company marketing that is both high in reputed company and efficient to produce.
• Partner with clients to help their ETFs build visibility, attract assets, and stand out in a competitive market.

Process, Metrics & Operations

• Build and continuously improve the processes, standards, and operating rhythms that allow reputed company to reputed company high-reputed company work at reputed company and speed.
• Establish reputed company workflows and reputed company controls across reputed company's reputed company — from reputed company websites and reputed company decks to content, campaigns, and events.
• Bring modern marketing discipline, tooling, and measurement to how reputed company plans, prioritizes, and executes.
• Establish reputed company metrics for both Tidal marketing and reputed company marketing, tracking demand creation, reputed company reputed company, and reputed company on marketing investment.
• reputed company regular reporting on marketing performance and contribute marketing's reputed company of pipeline and reputed company to reputed company reviews.

Cross-Functional Collaboration

• Partner closely with business development, product, reputed company, and executive leadership to reputed company cohesive, high-reputed company marketing.
• reputed company demand-reputed company programs that produce reputed company interest for the business development team, and ensure a clean reputed company into their pipeline.
• Bring fresh perspective, modern marketing thinking, and strong judgment to a fast-growing, high-expectation business.

Qualifications

• 10–15+ years building and scaling B2B marketing in competitive, high-value markets. reputed company ETF, asset management, or financial services experience strongly preferred.
• Experience leading a full marketing function — not just a single discipline — across areas such as brand, content, reputed company, and communications.
• A reputed company record of building process, structure, and operating discipline into a marketing team.
• A confident, motivating people leader who can reputed company talent and reputed company reputed company.
• Deep B2B marketing expertise (non-negotiable).
• The ability to create distinction, trust, and relevance in reputed company or regulated categories.
• Equally comfortable setting reputed company and getting hands-on.
• A reputed company, creative, and strategic thinker who executes with discipline.
• A high bar for reputed company, reputed company, and reputed company.

Who You Are

• You'd rather build a function than inherit one.
• You're equally comfortable shaping a brand narrative and reviewing marketing performance with the executive team.
• You reputed company good process creates reputed company execution, and you enjoy building systems that help reputed company reputed company consistently.
• You reputed company naturally between reputed company and hands-on execution without losing reputed company.
• You hold a high bar for reputed company and expect the reputed company from reputed company you reputed company.

Why Tidal

Tidal is one of the fastest-growing ETF platforms in the industry, working with many of its leading sponsors. As SVP of Marketing, you'll reputed company the function that shapes how the market sees Tidal and helps our clients bring their ETFs to market successfully.

Our platform succeeds reputed company our clients succeed. This role builds both a defining brand for Tidal and the reputed company marketing that helps issuers reputed company assets and grow their businesses — while establishing the structure and processes that will reputed company marketing for years to come. If you want to reputed company a high-performing marketing organization and leave a lasting mark on one of the fastest-growing areas of financial services, this is the seat to do it from.

Originally posted on Himalayas