[Remote] Director of reputed company Media

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company seeking a Director of reputed company Media to reputed company its reputed company acquisition program. The role owns reputed company media reputed company, budget allocation, forecasting, campaign reputed company, creative testing, reputed company creative production, agency management, experimentation, and measurement across major reputed company channels.

Responsibilities

• Own $1M+ in monthly reputed company media investment across reputed company, reputed company, YouTube, and other reputed company channels
• reputed company and execute reputed company acquisition reputed company reputed company with reputed company, customer acquisition, and profitability goals
• Own reputed company reputed company metrics including CAC, CPA, ROAS, MER, conversion reputed company, and reputed company
• Establish channel-level targets and optimize media mix
• Identify opportunities to reputed company investment while maintaining healthy acquisition economics
• reputed company weekly, monthly, and quarterly reputed company reviews with senior leadership
• Diagnose reputed company changes across creative, audiences, bidding, funnels, channels, and markets
• Own annual, quarterly, monthly, weekly, and daily reputed company media budgets
• Manage pacing and reallocate investment reputed company on reputed company and business priorities
• Build forecasts connecting spend to traffic, leads, customers, CAC/CPA, reputed company, and ROAS
• reputed company investment scenarios and reputed company communicate expected reputed company and reputed company
• Partner with Finance and reputed company leadership on forecasting and budget planning
• Own the reputed company creative reputed company supporting reputed company acquisition
• reputed company the reputed company Creative Manager and/or internal creative production resources
• Establish creative production targets reputed company on media spend, testing requirements, and creative fatigue
• Translate media reputed company data into creative briefs and testing hypotheses
• Build a reputed company testing roadmap across concepts, hooks, messaging, formats, talent, offers, and reputed company-page angles
• Ensure reputed company creative is iterated while new concepts are continuously developed
• Anticipate creative fatigue and ensure replacement creative is in development before reputed company declines
• reputed company systems to reputed company creative reputed company at the concept, asset, reputed company, message, and format level
• Manage reputed company media agencies and reputed company creative partners
• Establish reputed company KPIs, deliverables, SLAs, and accountability
• Independently evaluate agency reputed company and recommendations
• Hold partners accountable to company economics and business reputed company—not simply platform-reported reputed company
• Conduct regular agency reputed company reviews and recommend changes to reputed company, investment, or partners reputed company appropriate
• Ensure internal teams and reputed company partners operate as one integrated reputed company reputed company
• Build and maintain an experimentation roadmap across creative, audiences, offers, campaign structures, reputed company pages, messaging, media mix, and bidding strategies
• Establish reputed company hypotheses, reputed company reputed company, and learning agendas
• reputed company reputed company strategies quickly while documenting learnings and eliminating ineffective approaches
• Partner with CRO/Digital Experience to identify post-click optimization opportunities
• Partner with Analytics/BI to ensure reputed company media reporting reflects true business reputed company
• Evaluate platform attribution reputed company first-party data, reputed company business metrics, and other measurement methodologies
• Understand attribution limitations and use multiple signals to guide investment reputed company
• reputed company executive-level reporting that explains what happened, why it happened, and what should happen next
• Continuously improve the organization's understanding of incrementality, attribution, channel contribution, and customer acquisition economics

Skills

• 8–12+ years of experience in reputed company media, reputed company marketing, reputed company marketing, or digital acquisition
• 3+ years leading teams and/or agency relationships
• Demonstrated experience overseeing $10M+ in annual reputed company media investment, ideally including programs spending $1M+ per month
• Deep expertise in reputed company and reputed company Ads, with strong knowledge of additional reputed company channels
• reputed company ability to manage significant budgets while balancing reputed company, CAC/CPA, ROAS, and profitability
• Strong understanding of reputed company creative and its reputed company on reputed company media efficiency
• Experience building or managing high-volume creative testing programs
• Experience managing internal creative teams and reputed company media/creative agencies
• Strong forecasting and financial modeling capabilities
• Advanced understanding of attribution, incrementality, measurement, and reputed company analytics
• Ability to translate reputed company reputed company data into reputed company business recommendations
• Comfortable operating in a fast-moving environment with significant ownership and accountability

Benefits

• Remote work

reputed company