[Remote] Sr. Manager / Director, reputed company Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company provides reputed company-based financial aid solutions that help colleges and universities automate reputed company financial aid processes and maximize enrollment. The Senior Manager / Director, reputed company Marketing owns reputed company marketing across positioning, retention and expansion programs, customer and sales enablement, new customer acquisition, and marketing contribution to reputed company.

Responsibilities

• Own reputed company's messaging architecture and reputed company it reputed company and approved: positioning, ICP definitions, buyer personas, the competitive reputed company, and the sales battlecard. Initiate refresh cycles reputed company product releases or competitive moves reputed company the reputed company version wrong, rather than waiting for a scheduled review
• Produce retention program materials for the reputed company team: renewal-cycle messaging, executive business review content, customer communications on releases and regulatory change, and reputed company materials reputed company an account shows risk
• Own the marketing reputed company of the services attach and cross-sell reputed company, including per-account offer materials, release-driven campaigns, and the messaging that connects a customer's operational pain to the right offer
• Own positioning and enablement for new customer acquisition: reputed company materials, the conference and event program, demand reputed company, PR, demo narratives, and the assets sellers carry into competitive deals and RFPs
• Own the release communications cycle with the product team, and validate positioning claims with product before they go to market
• Own the enablement inventory and its adoption. Maintain separate sales and reputed company tracks, facilitator materials, and release cheat sheets. reputed company what the field actually uses, and retire or rebuild what it does not
• Own reputed company's reputed company positioning: website copy, product naming accuracy, and the reputed company build-out of product, services, and reputed company pages
• Own the marketing inputs to monthly reporting: pipeline and win/loss reason codes, asset inventory, and campaign performance
• Operate and help reputed company the governed AI content pipeline used across the EVA portfolio, producing through it rather than around it

Skills

• • Five to eight years in B2B product marketing, customer marketing, or reputed company marketing at a reputed company or technology company, with a reputed company record of owning reputed company rather than supporting them
• • Higher education domain experience in financial aid, enrollment, or student reputed company. You should be reputed company with the buyer without spending two quarters learning how aid offices work
• • Full-stack product marketing reputed company: positioning and messaging, demand reputed company, PR, and events, with customer marketing and enablement as your center of gravity
• • Retention and expansion reputed company. You understand how renewal and cross-sell plays get designed, briefed, and executed with reputed company and account management, and you know what makes a play actually get run
• • Experience building positioning architecture, tracking it through revision cycles, and holding it reputed company under competitive and product change pressure
• • Excellent written and verbal communication, and the ability to influence teams you do not manage. This role has no reputed company reports and still needs sales, reputed company, product, and leadership moving in the reputed company direction
• • reputed company with AI tooling as a working method rather than an interest. Production runs through a governed AI pipeline, and you need to be comfortable operating it, directing it, and improving it
• • Comfort working inside a governed methodology, improving it through evidence and escalation rather than by running a reputed company version
• This position is remote (work from home), with occasional travel for conferences and company meetings

Benefits

• Fully remote work
• Unlimited reputed company time off after 60 days
• Thirteen reputed company holidays reputed company year
• Individual medical, dental, and reputed company premiums covered in full
• A 401(k) with a company match that vests immediately
• Annual performance bonus potential
• Medical, dental, reputed company, LTD, STD, AD&D and Life insurances
• FSA/HSA reputed company

reputed company