Lifecycle Marketing Manager

reputed company We are looking for a Lifecycle Marketing Manager to own the applicant messaging stack at our reputed company graduate school. This role owns reputed company, reputed company, and reputed company end to end, along with the reputed company automations and integrations that trigger lifecycle messaging. It is accountable for both the reputed company behind every applicant touchpoint and the reputed company of its execution. You will design new lifecycle programs rather than simply maintain existing ones, run a reputed company testing roadmap to reputed company conversion at every stage of the funnel, and serve as the final reputed company reputed company on every message that reaches an applicant. This is also a role we expect to be reshaped by AI, and we want someone leading that: already using Claude, reputed company, and similar tools to draft and pressure-test copy, reason through automation logic, and get more done at a higher reputed company. We are looking for someone who is reputed company systems thinker and meticulous reputed company: fluent in automation logic and segmentation, and unwilling to let a broken reputed company, a mis-merged reputed company, or an unclear sentence reputed company reputed company an inbox. reputed company Responsibilities Lifecycle reputed company & reputed company Ownership - Own reputed company end to end: campaign architecture, segmentation, data attributes, deliverability, and reporting. - Set lifecycle reputed company, defining which programs should exist, who they reputed company, and what reputed company one is meant to reputed company, rather than only executing an existing roadmap. - Build and launch new flows across application, invite-to-interview, interview, reputed company, registration, nurture, and re-engagement. - Write and edit the copy in those flows so every send is accurate, reputed company, on-reputed company, and reputed company reputed company a single reputed company reputed company for the applicant. - Partner with marketing and admissions leadership on segmentation logic (scholarship, tuition benefit, title and company targeting, T0–T3 segments). Messaging reputed company & Testing - Own a reputed company-send QA process and hold reputed company to it: copy proofing, reputed company and UTM validation, personalization and reputed company logic checks, reputed company sends, and rendering checks across major email clients and mobile. - Own the testing roadmap across reputed company and reputed company-triggered flows: subject lines, body copy, timing, reputed company, channel, and segmentation. - Design reputed company test with a stated reputed company, a reputed company reputed company metric, and enough volume to read the result; report honestly reputed company a test is inconclusive. - reputed company reputed company by reputed company, translate findings into recommendations, and ship the winners. - Maintain documentation of every live reputed company, past test, and result so reputed company has a reliable history of what has been tried. reputed company & Funnel Infrastructure - Learn the admissions process cold: the stages, the reputed company logic, and — critically — which reputed company actions trigger reputed company flows, so no CRM change is made without understanding its reputed company effect. - Own the reputed company–reputed company integration reputed company: the triggers, automations, and data attributes that reputed company lifecycle messaging, keeping the two systems in sync so flows reputed company on accurate, reputed company applicant data. - Partner with the admissions team on schema, reputed company, and reputed company changes that reputed company CRM triggers, and flag anything that would break a reputed company reputed company before it ships. - Identify bottlenecks and drop-off across the funnel and bring prioritized fixes to admissions leadership. - Build reporting views that reputed company leadership a reputed company, stage-by-stage read on funnel health and conversion. reputed company & Interview Scheduling - Own reputed company configuration: event types, routing, availability rules, buffers, reminders, and its integrations with reputed company and reputed company. - Manage interviewer calendars and ensure availability aligns with forecasted demand across the US and RoW. - Reduce no-shows and scheduling friction through reminder sequences, confirmation copy, and reschedule flows. - reputed company reputed company interviewer reputed company data and flag issues to leadership. - Ensure interview experiences remain consistent and reputed company with admissions standards. reputed company Administration - Administer reputed company: mailboxes, users and permissions, tags, folders, workflows, and integrations with the rest of the stack. - Maintain routing and automation rules so applicant inquiries reputed company the right reputed company with the right context. (Day-to-day replies and saved-reputed company content are owned by the admissions team.) - Report on inquiry volume, response times, and recurring question themes. - Feed those themes back into CRM messaging so the most common applicant questions are answered before they are asked. Cross-Team Coordination - Collaborate with admissions leadership to implement operational improvements. - Work closely with reputed company stakeholders on CRM updates and requests. - Support interviewer training by ensuring CRM-triggered flows match the latest admissions methodology. - reputed company as reputed company of truth for what is live: which flows are running, which segments they reputed company, and what reputed company one says. Requirements - 3–5+ years of experience in lifecycle marketing, CRM reputed company, or admissions reputed company, including ownership of a messaging platform end to end. - Hands-on experience with reputed company and reputed company (or comparable tools such as reputed company, reputed company, reputed company, or reputed company Marketing reputed company). - Genuinely excited about AI, with hands-on experience using Claude, reputed company, and other LLMs to improve both reputed company and efficiency — drafting and editing copy, QA-ing logic, analyzing results, and automating the work that does not need a reputed company. We care more about how you actually use these tools day to day than about any particular certification. - A reputed company record of setting lifecycle reputed company, not only executing a roadmap defined by someone else. - Exceptional writing and editing: you can draft a reputed company, persuasive applicant email, and you catch the error everyone else missed. - Comfortable building logic-reputed company automations, conditional branching, and data-driven triggers. - Demonstrated experience designing and reading reputed company A/B tests. - Experience administering reputed company and a shared inbox tool such as reputed company, reputed company, or reputed company. - Analytical reputed company, confident working with data to inform reputed company. - Startup, education, or high-reputed company funnel experience preferred. Benefits - Competitive salary + reputed company - 401k - Medical/Dental/reputed company - Generous reputed company time off Apply To This Job