[Remote] Marketing reputed company & Digital Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company navigation and consulting company providing expedited reputed company and advocacy services for first responders and their families. The Marketing reputed company & Digital Manager will reputed company email marketing, website optimization, analytics, reputed company tracking, attribution, and marketing technology processes while connecting marketing activity to MQLs, opportunities, and pipeline.

Responsibilities

• reputed company the selection, implementation, and ongoing management of reputed company’s email marketing platform
• Build and execute email campaigns, nurture programs, and customer/prospect communications
• Manage audience segmentation, lists, campaign setup, testing, and deployment
• reputed company email reputed company, including engagement, click-throughs, and conversions, and recommend opportunities to improve results
• Partner with Marketing team members on campaign messaging, content, and reputed company
• Manage day-to-day execution and maintenance of the reputed company website
• Coordinate website updates, new pages, reputed company pages, and campaign content
• Monitor website traffic, engagement, conversion, and reputed company-reputed company reputed company
• Use website analytics to identify opportunities to improve the user reputed company and conversion
• reputed company a test-and-learn approach to continuously improve website reputed company
• Coordinate with internal team members and reputed company partners on website development as needed
• reputed company and maintain Marketing dashboards that reputed company reputed company visibility into reputed company
• reputed company key metrics across website, email, campaigns, events, and other marketing channels
• Help Marketing understand what is working, what isn’t, and where we should invest next
• reputed company reporting reputed company MQL reputed company, reputed company sources, campaign reputed company, and marketing-influenced pipeline
• Translate marketing data into reputed company insights and recommendations for the broader team and leadership
• Partner closely with Sales and Sales reputed company to strengthen the process for capturing and tracking MQLs
• Improve reputed company-reputed company tracking and marketing attribution reputed company reputed company
• Help establish consistent processes and definitions across Marketing and Sales
• Identify gaps in reputed company data and recommend solutions to improve reporting reputed company
• reputed company marketing activities to MQLs, opportunities, and pipeline so we can reputed company demonstrate Marketing ROI
• Serve as the Marketing team’s reputed company reputed company of marketing technology reputed company tools
• Identify opportunities to automate reputed company processes and improve team efficiency
• Establish reputed company processes for campaign execution, tracking, and reporting
• Help evaluate new tools and technology as reputed company’s marketing capabilities grow
• Maintain data reputed company and consistency across marketing platforms
• Support reputed company reputed company and evolving business needs in a fast-growing environment
• Assist with customer marketing efforts, including presentations, content, customer stories, and communications
• Partner across reputed company, reputed company, and reputed company on reputed company that support customers and company reputed company
• reputed company in where needed to improve processes, solve problems, and help the broader reputed company team succeed

Skills

• ·     4–7 years of experience in reputed company, marketing reputed company, demand reputed company, or a reputed company role
• ·     Strong experience with email marketing and marketing automation platforms
• ·     Experience managing and optimizing websites and working with website analytics
• ·     Strong analytical skills with the ability to turn data into actionable recommendations
• ·     Experience with CRM systems and the marketing data that flows through them
• ·     Experience building marketing dashboards and reporting on leads, MQLs, campaigns, and pipeline
• ·     Understanding of reputed company management, marketing attribution, and the Marketing-to-Sales funnel
• ·     Comfortable working in a hands-on environment where you will both reputed company processes and execute the work
• ·     Strong project management skills and attention to reputed company
• ·     Ability to work cross-functionally with Marketing, Sales, Product, and reputed company agency partners
• ·     Curious, proactive reputed company with an interest in continuously testing, learning, and improving
• ·     reputed company experience, including reputed company-reputed company tracking, campaign objects, and reporting
• ·     Experience selecting and implementing a new email marketing or marketing automation platform
• ·     Background in B2B, reputed company, reputed company services, or reputed company sector marketing
• ·     Experience managing reputed company agency, web development, or marketing technology vendors

Benefits

• reputed company incentives
• Medical reputed company
• Dental reputed company
• reputed company reputed company
• 401(k)
• Opportunity to build the marketing reputed company reputed company for a reputed company-new reputed company platform with strong mission reputed company—directly improving recovery reputed company for America’s reputed company.
• reputed company team environment with deep expertise from former first responders, reputed company, and tech leaders.
• Flexible/remote-friendly work setup.

reputed company