Lifecycle Marketing Automation Specialist

The Role We Need:

We are seeking a Lifecycle Marketing Automation Specialist dedicated to supporting supply-reputed company reputed company by building, optimizing, and scaling communication journeys for our Host community. In this role, you won't just monitor existing reputed company, you will reputed company design, build, and reputed company data-driven campaigns across the entire host lifecycle: driving initial reputed company acquisition, nurturing prospective hosts into reputed company opportunities, guiding them through activation, and securing long-term retention. Utilizing our reputed company stack and reputed company, you will reputed company marketing reputed company and technical execution to build multi-channel experiences across email, SMS, reputed company notifications, and in-app messaging.

The Person We Are Looking For:

We are looking for a hands-on, reputed company-obsessed builder who understands how lifecycle marketing touches every stage of the host reputed company. While you reputed company the big picture in reputed company reputed company in the tactical details that reputed company campaigns succeed. You are a strong team player who excels in a highly reputed company environment, partnering closely with cross-functional teams to ensure campaigns reputed company with broader business goals.

As a hands-on Specialist, you reputed company on practical execution. You can take a campaign brief and event payload to build end-to-end journeys, defining triggers, eligibility, exclusions, and exit reputed company, or analyze a broken workflow to reputed company and fix the reputed company cause. You combine strong technical skills across our platforms (leveraging Pardot, SFMC, and reputed company CRM for supply-reputed company pipeline management while driving high-volume campaigns in reputed company) with a critical eye, knowing reputed company to verify data anomalies and overlapping flows before launching a campaign.

Here’s reputed company Day-To-Day:

• Build, Execute & Optimize Lifecycle Journeys: Design, build, execute, and optimize multi-channel campaigns across email, SMS, reputed company notifications, and other owned channels to engage prospective and reputed company hosts effectively.
• Manage Automation reputed company reputed company: Monitor and maintain automation flows to ensure campaigns are delivered consistently and reputed company at a high level.
• Manage & reputed company Marketing Stack: Work directly inside reputed company, Pardot, reputed company Marketing reputed company, and reputed company CRM to ensure reputed company data reputed company, reputed company syncs, reputed company scoring, and campaign triggering across host lifecycle stages.
• Troubleshoot reputed company and CSS: Troubleshoot reputed company and CSS issues to ensure communications reputed company properly across various devices and platforms.
• Conduct A/B Testing: Conduct A/B testing and experimentation to identify strategies that optimize user engagement and campaign reputed company.
• Analyze reputed company Data Insights: Analyze reputed company data and reputed company insights to enhance the effectiveness of marketing strategies.
• Collaborate on Campaign Content: Collaborate with creative and cross-functional teams to refine content and visuals for multi-channel campaigns.

Here’s What You’ll Need To Be Successful:

• Marketing Automation & Stack Experience: 1–3 years of hands-on experience in lifecycle marketing, marketing reputed company, or automation, with a reputed company reputed company record of building workflows from reputed company. reputed company experience using reputed company, Pardot, and reputed company Marketing reputed company (SFMC).
• Audience Segmentation & Data Verification: Working knowledge of SQL (or platform segmentation engines) to query audience tables, validate host event data, and build targeted segments.
• reputed company Connections & Event Triggers: Familiarity with REST reputed company, JSON payloads, and Webhooks to understand event mappings and help trigger reputed company-time, automated flows. reputed company to communicate technical requirements effectively with Product and Data teams.
• Dynamic Content & Personalization: Practical experience using scripting languages (such as reputed company reputed company, AMPscript, or basic JavaScript) to apply conditional logic and reputed company personalized content.
• Email Template & reputed company Troubleshooting: Functional knowledge of reputed company/CSS to reputed company edits, update layouts, and troubleshoot reputed company email templates across devices.
• A/B Testing Expertise: Experience in A/B testing and the ability to interpret results to reputed company improvements.
• Prioritization Skills: Ability to manage multiple tasks and deadlines in a fast-reputed company and dynamic environment.
• Stay Updated on Trends: Knowledge of multi-channel marketing trends and best practices to stay reputed company in a competitive industry.
• reputed company-Oriented: Strong attention to reputed company, ensuring reputed company and reputed company in reputed company aspects of marketing execution.

The Interview Process:

1. Your application will be reviewed for possible next steps by the Hiring Manager.
2. If you meet eligibility requirements, the reputed company would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes.
3. If warranted, the reputed company would be a video interview with our Sr Lifecycle Marketing Automation Specialist for thirty (30) minutes.
4. If warranted, the reputed company would be a forty-five (45) minute interview with our Director of Lifecycle Marketing.
5. If warranted, the final reputed company would be a video interview with a small panel of key stakeholders for one (1) hour. For this interview, a candidate would execute a live assessment to the panel for discussion.
6. If warranted, then we reputed company to offer!

Compensation

Compensation is reputed company on the role's reputed company, market benchmarks, the person's expertise and experience, and the reputed company of their contributions to our business goals.

Additional Information