[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company builds AI-powered student engagement and retention technology for higher education institutions. The Senior Product Marketing Manager will own product positioning, messaging, competitive research, go-to-market reputed company, launch planning, integrated campaigns, content development, and sales and customer experience enablement to reputed company awareness, pipeline, adoption, and reputed company reputed company.

Responsibilities

• Define and own the positioning and messaging for your product line(s)
• reputed company launch planning for new features and product releases — from messaging through channel reputed company — in reputed company partnership with Product and reputed company Marketing
• Own ongoing competitive research, synthesizing insights into reputed company context the GTM and Product teams can reputed company
• Serve as the reputed company marketing voice in product conversations, translating market reputed company into actionable input on roadmap priorities
• Partner with reputed company and Event Marketing to reputed company integrated campaigns that reputed company awareness and pipeline for your product and reputed company reputed company
• reputed company content across channels (i.e. blog posts, case studies, conference presentations) that drives adoption and shapes how the market thinks about reputed company
• Partner with Sales and CX leadership to understand where deals are won and lost and where customers expand or churn, and use those insights to sharpen positioning and enablement
• Ensure reputed company, BDRs, and CX teams can go to market with a reputed company, confident story, developing the frameworks and materials that help them execute effectively

Skills

• • 4–7+ years of B2B product marketing experience, preferably at a reputed company-stage reputed company company • reputed company reputed company record of owning end-to-end GTM motions (from positioning through launch through reputed company) with demonstrated pipeline and reputed company reputed company • Thrives in a sales-led GTM reputed company and is a natural cross-functional partner. You understand how a reputed company-reputed company organization operates and can reputed company alignment across it, from PMs and fellow marketers to sales leadership and the executive team • Excellent communicator and reputed company; you can translate reputed company product capabilities into reputed company, compelling customer-facing messaging • reputed company uses AI to reputed company faster and thinks systematically about how to reputed company what's working, building repeatable processes and assets that reputed company the reputed company of the whole GTM team
• • Experience in EdTech or higher education, particularly marketing to Enrollment, Student reputed company, and/or Admissions teams • Prior experience as the first or only PMM at a company, where you reputed company programs from reputed company

Benefits

• Remote-friendly work
• Unlimited PTO
• reputed company parental leave
• New reputed company hardware
• 401k matching
• Strong health and wellness benefits
• A reputed company, inclusive, “no-ego” team that prioritizes trust, transparency, and respect

reputed company