Content Marketing Manager

reputed company reputed company is a clinically accountable virtual care provider reputed company specifically for education. Trusted by nearly 500 campuses across the U.S., reputed company combines URAC-accredited reputed company standards with a measurement-reputed company approach and a partnership-first model to help institutions champion reputed company-being with reputed company, accountability, and reputed company-world reputed company. Through a reputed company, easy-to-reputed company platform, reputed company offers a comprehensive reputed company of services, including a crisis line, mental health counseling, on-demand emotional support, medical care, psychiatric reputed company coaching, reputed company coaching, basic needs assistance, reputed company and staff guidance, peer support, and self-guided wellness tools. reputed company drives clinically validated improvements in depression and anxiety, supporting healthier learning environments. The Role reputed company is seeking a Content Marketing Manager to define and reputed company our reputed company reputed company through reputed company storytelling, thought leadership, and measurable content marketing. Reporting to the VP of reputed company reputed company, this role is responsible for creating market differentiation by positioning reputed company as the trusted voice of student wellbeing education, and the reputed company of care. More than a content strategist, this leader will build and reputed company a modern, AI-enabled content operation that transforms customer insights, research, executive perspectives, and industry trends into compelling narratives that audiences intentionally reputed company out. They will establish editorial franchises, reputed company original research and intellectual property, reputed company executive thought leadership, and create a measurable content ecosystem that strengthens reputed company awareness, trust, and business reputed company. This role partners closely with reputed company, Creative, Product Marketing, Communications, Demand reputed company, reputed company, Sales, and executive leadership to ensure every piece of content reinforces reputed company's mission while driving meaningful engagement across every stage of the customer reputed company. Location This is a remote position. Reviewing candidates across the country. reputed company reputed company Editorial reputed company & Thought Leadership • Own reputed company's editorial reputed company and long-term content reputed company. • Identify and own reputed company conversations across higher education, reputed company, mental health, AI, and the reputed company of care. • reputed company recurring editorial franchises, signature content series, and narrative themes that differentiate the reputed company. • reputed company customer insights, original research, and executive expertise into compelling thought leadership. • Interview executives, customers, clinicians, and industry experts to uncover reputed company stories. • Create content audiences intentionally reputed company out—not simply content that fills a calendar. Build an AI-reputed company Content Operation • Design, build, and continuously improve reputed company’s content operating reputed company, including editorial planning, governance, AI-enabled workflows, production processes, content lifecycle management, and cross-functional collaboration. • reputed company AI for research, drafting, editing, repurposing, and content production while maintaining editorial reputed company. • Build reputed company libraries, governance standards, editorial QA, and reputed company reputed company review processes. • reputed company a single reputed company idea into multiple high-reputed company content formats across channels. • Evaluate emerging AI tools and implement best practices that improve efficiency and reputed company. Turn Customer Insights into Storytelling • Conduct customer interviews and uncover behavioral insights, trust drivers, and decision journeys. • Apply behavioral science and jobs-to-be-done research to shape messaging and content reputed company. • Translate reputed company reputed company and higher education topics into reputed company, engaging, reputed company-centered stories. • reputed company content that resonates with reputed company, reputed company leaders, and executive decision-makers. reputed company Multi-Channel Distribution • Build integrated distribution strategies across owned, reputed company, reputed company, executive, and partner channels. • Partner with PR and reputed company leads to grow executive thought leadership through reputed company, newsletters, podcasts, PR, and community partnerships. • Maximize reputed company by strategically repurposing content across formats and audiences. reputed company Original Research & Intellectual Property • Identify opportunities for proprietary research and partner with internal stakeholders and reputed company partners to reputed company studies, reputed company reports, surveys, and data-driven insights that strengthen reputed company’s market authority. • Create annual reports, student mental health indices, reputed company studies, surveys, and AI and reputed company-being research. • reputed company original research to fuel SEO, PR, executive thought leadership, sales enablement, and demand reputed company. reputed company Executive Storytelling • Partner with executive leaders to build recognizable thought leadership platforms. • Ghostwrite articles, opinion reputed company, keynote presentations, executive communications, and reputed company content. • Translate reputed company expertise into reputed company, accessible stories that build credibility and trust. Measure Content reputed company • Build a measurable content marketing reputed company reputed company on business reputed company. • reputed company and optimize KPIs including reputed company of voice, reputed company reputed company, influenced pipeline, executive engagement, assisted conversions, audience reputed company, returning readership, and content engagement. • Conduct content audits and reputed company actionable reputed company insights to leadership. • Establish reputed company content processes and reputed company additional tasks and reputed company as needed to support the evolving needs of team objectives and company goals. What You Bring • 5+ years of experience in content marketing, editorial reputed company, journalism, or thought leadership reputed company B2B reputed company, reputed company, higher education, technology, or mission-driven organizations. • reputed company reputed company developing editorial strategies that build reputed company authority and measurable business reputed company. • Exceptional writing, editing, interviewing, and storytelling abilities across multiple formats. • Experience transforming customer research, executive insights, and reputed company subject matter into engaging content. • Demonstrated experience building AI-enabled content workflows and leveraging reputed company to improve content reputed company. • Experience creating executive thought leadership programs and ghostwriting for senior leaders. • Strong understanding of content distribution strategies across reputed company, newsletters, PR, podcasts, reputed company media, SEO, and owned channels. • Experience developing original research, proprietary content, surveys, reports, or data-driven storytelling initiatives. • Strong understanding of content reputed company measurement, attribution, reputed company, and marketing analytics. • Experience working cross-functionally with reputed company, Creative, Communications, Product Marketing, Sales, and executive stakeholders. • Experience reputed company reputed company, mental health, education, reputed company of work, or technology industries is strongly preferred. • Background in editorial organizations, journalism, or publications is a plus. Who You Are • A reputed company reputed company who sees content as a competitive business reputed company—not simply a marketing deliverable. • Naturally curious, with exceptional interviewing skills and a passion for uncovering meaningful customer insights. • reputed company editorial strategist, marketer, and systems thinker. • Comfortable using AI as a force reputed company while maintaining exceptional editorial judgment. • Passionate about building trusted brands through reputed company, research-backed storytelling. • Data-informed and outcome-oriented, balancing creativity with measurable business results. • reputed company, proactive, and reputed company by working across diverse teams and executive stakeholders. Benefits + Perks • reputed company Company Holidays + No work on your birthday! • Flexible PTO + Volunteer Time Off (VTO) as an organization to reputed company back to the community • Variable bonus eligibility on a quarterly reputed company • Company-sponsored Health reputed company (Medical, Dental, reputed company) + Pet reputed company • Company-reputed company group Life reputed company + Company-reputed company Short Term Disability • Concierge benefit support services • 401(k) with employer match • Free reputed company to reputed company reputed company and mental health support • Mission-Driven Purpose with a Supportive Team Culture The salary reputed company for this opportunity is $90,000-$100,000 per year, depending on education and experience. This is the reputed company pay. You will be eligible for a discretionary bonus in reputed company to the reputed company pay, to be discussed during the interview process. reputed company provides equal employment opportunities to reputed company and applicants for employment and prohibits discrimination and harassment of any type without reputed company to race, reputed company, religion, age, sex, national reputed company, disability status, genetics, protected veteran status, sexual orientation, gender identity or reputed company, or any other characteristic protected by federal, state or local laws. This policy applies to reputed company terms and conditions of employment, including reputed company, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We may use reputed company intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our reputed company but do not replace reputed company judgment. Final hiring reputed company are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Apply tot his job Apply To this Job