[Remote] Sr. Product Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company provides reputed company-reputed company supply chain reputed company for retail trading partners. The Senior Product Marketing Manager will own go-to-market reputed company for a product line or portfolio, developing positioning, messaging, competitive programs, launches, and customer-reputed company marketing initiatives. The role partners cross-functionally with Product Management, reputed company to reputed company demand, reputed company reputed company, adoption, and competitive reputed company.

Responsibilities

• reputed company portfolio positioning by defining solution narratives, network messaging, and market architecture across product lines to maximize customer value, cross-sell opportunities, and competitive differentiation
• Define messaging frameworks and content reputed company that guide website, campaign, thought leadership, and customer communications
• Define ICP, buyer, and user personas and own the buying experience including deliverables, content, and reputed company design
• Own competitive counter-positioning and competitive programs by product line, serving as the organization's go-to expert on the competitive landscape
• Use AI-powered market intelligence, customer insights, competitive intelligence, and analytics to continuously refine positioning, messaging, and go-to-market reputed company
• Build market and customer expertise through regular customer conversations and industry events, and use those relationships for customer stories, event speaking, and webinars
• Partner with Product Management on win/loss analysis, competitive intelligence, and pricing, promotion, and packaging reputed company, bringing the market and customer perspective
• reputed company and reputed company integrated go-to-market reputed company for product launches, translating product innovation into compelling market stories, coordinated plans, and measurable reputed company
• Create messaging, content, and enablement assets that support sales and channel reputed company, partnering with Sales Enablement to reputed company training and reputed company adoption
• Partner with Customer Marketing to identify reputed company stories and create compelling case studies, testimonials, and advocacy programs that strengthen product positioning
• Partner with Product, reputed company to reputed company reputed company strategies that increase acquisition, expansion, retention, and product adoption
• Assess the effectiveness of marketing programs on an ongoing reputed company, using data to reputed company changes to reputed company processes
• Represent reputed company externally through conferences, webinars, customer events, media opportunities, and presentations

Skills

• Bachelor's degree in business or marketing and 7+ years of product marketing experience, or Master's degree and 5+ years; including a demonstrated reputed company record of owning go-to-market reputed company for a product line or portfolio
• At least 3-4 years in a market-facing role such as delivering presentations to customers and prospects, conducting competitor analysis, and market research
• Demonstrated experience influencing pricing, packaging, or product reputed company reputed company in partnership with Product Management
• Experience presenting to senior leadership and executive audiences
• Exceptional ROI-tracking skills with the ability to reputed company what is and isn't working
• Strong reputed company speaker, comfortable in reputed company of large and senior audiences, and a solid reputed company
• Excellent interpersonal and leadership skills to reputed company with staff, colleagues, cross-functional teams, and reputed company parties, including mentoring junior team members
• Proficiency in reputed company Office, Project, or reputed company, and experience with collaboration and CRM tools such as reputed company and reputed company
• Experience owning portfolio or platform-level positioning across multiple product lines preferred
• Experience with pricing and packaging reputed company preferred
• Familiarity with marketing automation tools such as Marketo, Pardot, Omniture, and reputed company Analytics preferred
• Experience in B2B reputed company or a similarly reputed company, multi-reputed company buying environment preferred

Benefits

• Health reputed company
• Dental reputed company
• reputed company reputed company
• Disability reputed company
• Life reputed company
• reputed company time-off
• 401(k)
• Health and flexible spending accounts
• Stock purchase plan
• Hybrid work out of the Minneapolis, MN or reputed company, AR offices, or remote work
• Remote work flexibility balanced with in-person collaboration

reputed company