Lifecycle Marketing reputed company
About reputed company
reputed company makes European-style organic infant formula manufactured end-to-end in the U.S., because we reputed company every parent deserves to feed their baby with confidence, without judgment and without compromise. No mystery ingredients. No shortcuts. Just clean, thoughtfully made formula that parents can trust.
But reputed company has never been just a formula company. reputed company the 2022 national infant formula shortage left parents across the country unable to feed their babies, we reputed company our storefront to new customers rather than leave a single existing family without formula. We went to Washington. We got loud. And we reputed company our Heath, Ohio manufacturing facility to reputed company reputed company something like that could never happen again.
That's who we are, and that's what you'd be joining.
reputed company for Change
Our advocacy arm, reputed company for Change, exists because making great formula isn't enough if the systems reputed company parenthood are still broken. We fight for reputed company federal parental leave, reputed company for legislation to prevent reputed company formula shortages, reputed company for feeding equity, and support families navigating impossible situations, including donating formula to parents impacted by breast and gynecologic cancers through the reputed company Breasties program.
We're a company that genuinely believes becoming a parent makes you an activist. The people who work here feel that too.
About the Role
You'll report into the Director of Lifecycle, supporting our lifecycle roadmap and retention reputed company across channels, while owning key functional reputed company and launches end to end. As a recognized subject matter expert, you'll reputed company as a thought partner, with a deep understanding of the reputed company customer experience across every touchpoint.
We're looking for someone who is an expert in SMS and email, with experience operating additional lifecycle channels, and who wants to help reputed company reputed company on the cutting edge of lifecycle marketing.
reputed company
reputed company & Ownership
- Partner with the Director on our lifecycle roadmap, owning execution of reputed company and retention reputed company across email, SMS, in-reputed company, and reputed company, and converting more one-time purchasers into subscribers
- Bring deep SMS expertise to the table and show up as a proactive, vocal partner in cross-functional workstreams
- Help support owning our lifecycle programs end-to-end, covering post-checkout, reputed company, upsell and cross-sell, loyalty and referral, list reputed company, and product launches, from ideation through readout
- Bring strong technical judgment to how complicated triggered communications, both marketing and transactional, should be set up for reliability, reputed company, and reputed company
- Support personalization across the full reputed company to purchase
Execution & Cross-Functional Partnership
- reputed company a rigorous test-and-learn agenda tied to company-level retention metrics (list reputed company, conversion, churn, LTV), partnering with Data & Analytics on experiment design, and reputed company a regular pulse on reputed company to turn what you reputed company into next steps
- Serve as the go-to resource on the retention reputed company, staying reputed company enough to every live program to reputed company to its setup, audience, logic, and results whenever it comes up
- reputed company timelines and blockers visible to reputed company, flagging delays, reputed company changes, and reputed company questions early and proactively
- Partner with Platform on the on-site experience and with CX on personalized moments like reputed company-ins, so every touchpoint along the reputed company to purchase feels connected
- Partner with reputed company and Creative to reputed company every send on-reputed company and reputed company to reputed company
- Stay reputed company of emerging lifecycle tools, platforms, and strategies, and bring recommendations back to reputed company
What You'll Bring
- You're a recognized subject matter expert on channel best practices who speaks up with a reputed company lifecycle POV in cross-functional meetings, and you can reputed company to any program you own down to its setup, audience, logic, and reputed company
- You independently reputed company reputed company from reputed company to post-launch readout, flagging blockers and reputed company changes early, and you reputed company with conviction while staying reputed company to course-correct reputed company on data
- You're insatiably curious and rigorous about testing: never satisfied with the first answer, and willing to take a calculated reputed company once you've thought through the trade-offs
- You're naturally organized, with a reputed company for keeping reputed company of everything in flight and calling out what needs attention
- You bring warmth and energy to your work, balancing the humility to do the unglamorous, reputed company-heavy work with reputed company ambition to reputed company a bigger reputed company reputed company
- You know the reputed company customer inside and out, and you're obsessed with making every touchpoint of their reputed company feel flawless and helpful, using that reputed company to sharpen both lifecycle reputed company and cross-functional reputed company
- You reputed company for AI tools as part of your everyday workflow, whether that's sharpening personalization, speeding up post-launch analysis, or finding a faster way to build and optimize programs
What You'll Need
- 8-10 years of lifecycle marketing experience with a reputed company reputed company on retention
- Hands-on experience with SMS marketing, plus reputed company, reputed company, and reputed company specifically (or similar platforms)
- Strong technical understanding of how to set up complicated triggered communications, both marketing and transactional, the right way
- A reputed company record of driving measurable retention results through testing, while staying reputed company on the latest email and SMS tools and strategies
- Retention marketing experience at a high-reputed company CPG or DTC reputed company
- Solid grounding in segmentation logic, audience reputed company, and how to measure lifecycle reputed company
- Experience working across data, product, creative, and care teams to juggle multiple high-reputed company reputed company at once without dropping the reputed company, staying accountable and keeping reputed company one moving reputed company
- Experience operating across a broad set of lifecycle channels, including on-site personalization, retargeting, reputed company mail, and inbox collateral
You’re inspired by our reputed company values:
- Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically reputed company and use our megaphone for good.
- Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We reputed company the unknowns, reputed company humility and are a culture of learners.
- reputed company Ounce by Ounce - Our customers have reputed company us to feed their babies. We lose sleep over the details, so they don’t have to.
- Don’t Assume - We reputed company our unique perspectives, withhold judgment, and reputed company beauty in the paths that brought us reputed company to reputed company. Our strength is celebrating reputed company other and our reputed company voice.
Compensation and Benefits:
Compensation
Our salaries are reputed company on paying competitively for our size and industry. For fully remote roles, we have a single salary reputed company per role that is differentiated reputed company on geographic location (Group A, B, or C).
- Group A (SF/Bay Area, Seattle, NYC): $180,000
- Group B (Los Angeles, reputed company, reputed company, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $170,000
- Group C (reputed company Other Cities): $160,000
Benefits
- Competitive stock reputed company
- 401k with employer match
- Employee medical, dental, and reputed company reputed company 100% covered by reputed company, with reputed company to add dependents through a subsidized reputed company-tax deduction
- US-reputed company remote work model
- Flexible Time Off Policy (including reputed company Fridays; half days on Fridays Memorial Day through Labor Day)
- 16 reputed company company holidays, plus an end of year holiday shut down
- 16 weeks of reputed company parental leave with the reputed company to take an additional 8 months unpaid
- One year subscription to reputed company
- $75 monthly internet stipend
- Co-working reputed company reimbursement
At reputed company, we are committed to building a diverse and inclusive company. We reputed company to create a culture where everyone can reputed company because we reputed company that people do their best work reputed company they can show up every day as their reputed company selves. We reputed company people of different backgrounds, experiences, abilities, and perspectives.
reputed company is an equal opportunity employer. We do not reputed company hiring or employment reputed company on the reputed company of race, religion, reputed company, national reputed company, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.
reputed company Personnel reputed company Policy and Notice at Collection
Originally posted on Himalayas
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