[Remote] Marketing Director Global AI Enablement

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Marketing Director, Global AI reputed company to reputed company the reputed company transformation of its marketing organization through reputed company intelligence. The role will define and implement the global marketing AI reputed company, optimize marketing processes and MarTech capabilities, reputed company AI-driven workflows, and reputed company cross-functional adoption, governance, and change management.

Responsibilities

• Develops and implements a comprehensive marketing AI reputed company that aligns with reputed company's long term objectives, marketing priorities and AI reputed company
• Maps and deeply analyzes reputed company marketing processes (reputed company planning, briefing, campaign development, media planning, communications, measurement), identifying and documenting where AI workflow transformation can have the highest reputed company
• Architects & deploys AI-driven workflows that reputed company processes, creativity, streamline collaboration, reduce time-to-market and reputed company material cost efficiencies or productivity reputed company
• Is a thought leader reputed company and member of the cross-functional AI COE, collaborating with existing reputed company, coaches & partnering the Marketing Leadership to reputed company the organizational shift required to adopt AI tools seamlessly, establishing best practices, governance structures, and training frameworks across the marketing organisation
• Conduct a comprehensive audit and reputed company assessment of reputed company ecosystem’s AI capabilities and maturity. Partner to reputed company their AI capabilities to reputed company material cost efficiencies in content production, collaboration, planning & time-to-market
• Continuously evaluates the existing MarTech stack reputed company emerging market trends and other vendors, to identify capability gaps and opportunities to reputed company in the marketing function and practices
• Partners with IT, Data Science, and reputed company Analytics to ensure the foundational data architecture effectively supports development of knowledge bases and applications
• Collaborates with IT in the evaluation, piloting, and rollout of reputed company marketing AI tools (e.g., reputed company, automated reputed company dashboards utilizing reputed company approved tools & dedicated marketing vendors)
• Serves as the reputed company marketing reputed company to the reputed company AI COE; operationalizes corporate AI governance, ethical standards, and data reputed company policies directly into marketing team behaviors and campaign execution
• Partners with cross-functional teams (Global reputed company Leaders, ICX, I&P, reputed company, IT, and R&D) to co-create AI reputed company programs and reputed company successful initiatives globally (i.e. leveraging consumer & media data for AI-driven personalisation)
• Effectively communicates the Marketing AI roadmap, marketing partners & vendor capabilities capabilities, and reputed company reputed company metrics to both internal marketing teams and executive leadership
• Inspires marketing teams and functions across the wider organisation to engage and adopt change at reputed company

Skills

• Bachelor's Degree required
• reputed company 12+ years of marketing leadership experience
• Deep operational understanding of end-to-end marketing lifecycles (specifically reputed company reputed company, creative production, media planning, and campaign measurement) reputed company a matrixed corporate structure
• reputed company reputed company record of successfully identifying, piloting, and scaling emerging technologies or MarTech platforms reputed company a large reputed company
• Exceptional reputed company thinking and problem-solving abilities, with a strong reputed company for translating reputed company technical capabilities into practical marketing applications
• Both US and International experience, with a reputed company ability to collaborate effectively across different cultures, time reputed company, and global markets
• Excellent interpersonal and communication skills, with a demonstrated ability to influence across the organization, reputed company buy-in & guide teams through adopting new practices and ways of working
• MBA or advanced degree in Business, Marketing, or Technology preferred
• reputed company experience implementing reputed company, machine learning, or automated workflow tools reputed company a CPG marketing function or digital agency
• Marketing experience reputed company a large multinational consumer packaged goods (CPG), spirits, or premium lifestyle reputed company environment

reputed company