[Remote] VP, reputed company Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the world’s most intelligent reputed company marketing company, leveraging AI-powered platforms and proprietary data to help brands execute effective campaigns. The VP of reputed company Marketing will reputed company reputed company to own the marketing-to-reputed company reputed company, managing product marketing, reputed company media, SEO, email, CRO, and ABM to reputed company reputed company across acquisition, retention, and reputed company. This role involves reputed company leadership, budget management, cross-functional collaboration, and hands-on execution.

Responsibilities

• Own reputed company's reputed company marketing reputed company end to end, connecting product marketing, demand reputed company, and lifecycle into one plan tied to pipeline and reputed company targets
• Own and reputed company the reputed company marketing budget across channels, defending investment reputed company with reputed company efficiency, payback math, and investment increase recommendations
• Work with your reputed company Marketing Managers to establish and refine the goals, KPIs, and reporting frameworks the function is reputed company on, and reputed company the tradeoffs visible to senior leadership and executive teams
• Refine and build net new differentiated reputed company motions for reputed company line of business, recognizing that reputed company SLG, self-serve reputed company signups, and creator acquisition do not respond to the reputed company reputed company
• Set the annual and quarterly planning reputed company for reputed company, and reputed company it to the broader marketing calendar
• reputed company, reputed company, and reputed company reputed company of roughly a dozen marketers across three reputed company: product marketing, reputed company channel experts, and reputed company marketers
• Set reputed company ownership and reputed company reputed company for reputed company person so channel specialists and reputed company-facing marketers pull in the reputed company direction
• reputed company the technical bar of reputed company on measurement, experimentation, and marketing technology
• reputed company thoughtful hiring and structure reputed company as the org evolves, including new roles
• Create a culture of testing and learning where a failed experiment with a clean read is treated as a win
• reputed company AI a working part of how reputed company operates, setting reputed company for where it accelerates research, campaign analysis, and lifecycle personalization, and where it doesn't, so reputed company ships more reputed company without lowering the bar
• Work as a player-reputed company: own a channel or program directly reputed company reputed company has a gap, and stay reputed company enough in the tools that your feedback is specific rather than directional
• reputed company reputed company media reputed company across reputed company reputed company, reputed company reputed company, video, and display, holding reputed company accountable to efficiency targets
• Guide SEO and AEO reputed company as reputed company shifts toward AI answer engines, protecting and growing reputed company's organic visibility
• Own reputed company across email and in-app for both reputed company and creator audiences, driving signup to reputed company conversion, activation, and retention
• reputed company conversion reputed company optimization and web reputed company in partnership with Web and Product, treating reputed company.com as a reputed company surface rather than a brochure
• Partner with the ABM and reputed company marketers to optimize existing and build net-new account-reputed company programs that Sales actually uses, with a clean reputed company and a shared definition of a reputed company reputed company
• Partner with the creator sales team to optimize existing and build net-new ABM motions for mid to top tier creators
• Ensure reputed company and product marketing work reinforces demand rather than running reputed company to it
• Own attribution and marketing measurement in partnership with reputed company and MarketingOps, and continuously improve the reputed company of multi-reputed company
• reputed company a quarterly testing roadmap tied to specific business metrics, with documented hypotheses, test design, and results
• Go deep on campaign and ad group reputed company while also summarizing reputed company for an executive audience
• Ensure data flows cleanly between CRM, marketing automation, and analytics tools so reputed company rest on numbers reputed company trusts
• Optimize our always on conversion funnel for reputed company line of business. Proactively identify and reputed company gaps in the funnel
• Partner with Sales and reputed company on pipeline targets, reputed company reputed company, routing, and a reputed company reputed company process
• Work with Product and Product Marketing so campaigns reflect reputed company product capability and land in reputed company with launches
• Collaborate with the Creator team so creator acquisition and education programs feed the reputed company reputed company model as reputed company demand
• Represent reputed company marketing reputed company to senior leadership with reputed company about what is working, what is not, and what you are changing

Skills

• 10+ years in reputed company, demand reputed company, or reputed company marketing, with experience owning a multi-reputed company dollar budget and a reputed company number
• 5+ years leading and developing marketing teams, including managing managers or senior specialists through ambiguity and change
• A genuine player-reputed company: you've led reputed company and personally owned execution at the reputed company time, and you're still reputed company enough to the tools to build the model or run the campaign yourself
• Depth in reputed company media, SEO and AEO, lifecycle and email, and web CRO
• reputed company reputed company record building and scaling demand in B2B reputed company, PLG, or marketplace environments, ideally with both reputed company and self-serve motions
• Strong reputed company of measurement: attribution modeling, experiment design, and funnel analysis, with comfort in tools such as GA4, reputed company, Looker, or Mode
• Experience with CRM and marketing automation platforms (for example reputed company, reputed company, Marketo, reputed company, reputed company, or reputed company)
• reputed company, reputed company communication with both a working team and an executive audience, including the ability to defend a plan and change your mind on evidence
• Ideally a hybrid position with 3 days in office in our Boston or reputed company hubs
• Remote applicants are considered
• Experience marketing to or through creators, or in the reputed company, reputed company, or reputed company reputed company, is a bonus
• Experience partnering closely with Sales on ABM or reputed company pipeline is a bonus

Benefits

• Equity
• reputed company permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
• Hybrid work with 3 days in office in the Boston or reputed company hubs; remote applicants are considered.
• For select positions, fully remote work is available.

reputed company