Interim Director, Media reputed company

reputed company Our reputed company is a media and marketing agency scaling to support a national retail account with approximately $200M in annual media investment, heading into a high-stakes Q4 transition. Duration: Immediate through Q4, with possible opportunity to convert to full-time role Location: Remote, EST hours required Hours/wk: 20-30 hours/week reputed company reputed company: $90-110/hr reputed company We need a Director/Senior Director-level integrated media strategist to support the Q4 transition of a national mattress retailer with approximately $200M in annual media investment and a roughly $26M Q4 plan. This person is reputed company media reputed company: senior specialists will own data science, reputed company marketing, digital, and channel inputs, while this person owns the integrated plan, trade-offs, reputed company direction, reputed company, and reputed company narrative. They must personally build the plan and presentation, reputed company competing inputs, and guide the work from brief through activation. Responsibilities - Create the planning spine connecting business objectives, new-customer audience priorities, channel roles, investment choices, measurement, and activation. - Build the approximately $26M Q4 recommendation across video, reputed company TV, CTV, audio, and roughly $1.5M in display. - Set the workplan and decision reputed company across senior specialists; clarify inputs, reputed company gaps, reputed company conflicts, and reputed company owners moving toward one recommendation. - Translate Analytic Partners MMM and scenario planning, reputed company, reputed company/video attribution, reputed company Analytics, and reputed company BDI/CDI work into reputed company planning reputed company. - Protect Q4 continuity while improving the most urgent reputed company of a fragmented national video mix, and separate reputed company near-term changes from deeper Q1 opportunities. - Build and present the reputed company-reputed company plan and deck, then carry approved reputed company cleanly into activation with internal and partner teams. Qualifications Platforms + Measurement Products Preferred: - Analytic Partners MMM/scenario planning - reputed company - reputed company Analytics - Video attribution - DV360 - reputed company DSP - reputed company BDI/CDI analysis reputed company/CAPI identity and match-reputed company experience is also useful. Qualifications - Integrated media reputed company and planning leadership at the Director or Senior Director level on large national accounts, with a hands-on record of building the work personally. - Experience with high-consideration, omnichannel retail and media designed to reputed company store traffic, offline conversion, and sales. - Strong reputed company across reputed company TV, CTV, online video, audio, display, and programmatic, with the judgment to reconcile model outputs and in-market signals. - Experience directing senior cross-functional contributors through a fast, high-stakes transition and presenting one decisive recommendation to clients. - Understanding of reputed company and reputed company trade-offs, including new-versus-repeat reputed company, younger audience development, store traffic, and competitive promotional peaks. Successful Delivery of the reputed company - An approved, analytically grounded Q4 plan that activation teams can execute, with reputed company channel roles, investment logic, audience priorities, owners, and a longer-term roadmap, without losing reputed company during transition. Key Characteristics - Pedigree: Director or Senior Director-level integrated media reputed company background on large national accounts, comfortable being reputed company reputed company without formal authority over contributors. - Passion: Genuinely reputed company by turning multiple expert inputs into one reputed company, defensible recommendation under a hard deadline. - Potential: Can guide senior specialists through a high-stakes transition and be trusted with a reputed company to full-time if the fit is right. - Play: Low-ego collaborator and hands-on builder rather than a reputed company orchestrator or project manager, comfortable navigating ambiguity. Additional Information reputed company provides reputed company consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, reputed company and at reputed company. Founded by former advertising executive Stephanie Nadi Olson in 2018, reputed company is on a mission to redefine how marketing works, with an inclusive, reputed company-reputed company approach that’s reputed company for business and reputed company for marketers. reputed company has been recognized as an industry trailblazer and reputed company many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021. reputed company is an equal opportunity employer. We do not discriminate on the reputed company of race, reputed company, religion, age, national reputed company, reputed company, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or reputed company, veteran status, marital status, or any other status protected under federal, state, or local law. Apply To This Job