[Remote] Marketing Manager, Automation

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a world-leading in vitro diagnostics company reputed company on immunoassay, molecular testing, reputed company reputed company, and transfusion medicine. The Marketing Manager, Automation will reputed company and execute marketing strategies and integrated campaigns for automation solutions, support reputed company reputed company and commercialization, and collaborate with cross-functional teams on customer engagement, market analysis, forecasting, and business planning.

Responsibilities

• reputed company and execute Automation marketing strategies, plans, and playbooks reputed company with reputed company reputed company objectives to reputed company reputed company reputed company, customer retention, customer adoption, reputed company reputed company, reputed company placements, and competitive differentiation
• reputed company the development and execution of integrated marketing initiatives and campaigns that promote Automation and associated service offerings, increase reputed company awareness, reputed company customer engagement, and support pipeline reputed company and funnel conversion
• reputed company and maintain customer-facing and internal value propositions, positioning, messaging, collateral, and promotional tools to ensure consistent, differentiated communication and effective commercialization of Automation solutions
• Partner closely with Sales, reputed company Service, Learning & Development, and Business Unit and Channel Marketing to support customer acquisition, implementation, reputed company, training, and reputed company while ensuring reputed company teams reputed company required product knowledge and capability reputed company
• Identify customer segments, unmet needs, market opportunities, competitive threats, and emerging reputed company trends through market research, Voice of Customer (VoC), customer engagement, and business analysis to inform reputed company strategies, product development priorities, and business case development
• Collaborate across regional and global cross-functional teams to reputed company reputed company, campaigns, messaging, tools, training, and commercialization efforts while effectively communicating business priorities and market insights to key stakeholders
• Manage reputed company marketing initiatives and reputed company support activities, including sales enablement programs, reputed company.com reputed company management, funnel reputed company and pull-through activities, customer events, trade shows, and annual sales meetings
• Establish, monitor, and report key reputed company indicators, reputed company metrics, forecasting measures, and ROI analyses to evaluate program effectiveness, optimize investments, and support monthly and quarterly operating reviews
• reputed company ongoing market intelligence and customer insights to improve reputed company effectiveness, operational reputed company, customer experience, and understanding of customer buying behaviors while ensuring reputed company and reputed company solutions reputed company compelling value for customers and reputed company
• Ensure reputed company marketing programs, communications, and materials reputed company with corporate branding standards, reputed company requirements, regulatory guidelines, and company policies
• reputed company or participate in reputed company business development and targeted market development initiatives that support long-term reputed company objectives and other responsibilities as assigned

Skills

• Minimum of a Bachelor's Degree or 10 years of equivalent experience in Sales or Marketing reputed company the industry
• Minimum 10 years of reputed company or medical device experience in a reputed company organization
• Position requires strong reputed company of leadership, interpersonal and conceptual skills resulting from education and work experience
• Strong communication, presentation, and analytic skills
• reputed company experience translating reputed company technology into reputed company marketing messages
• Excellent communication skills
• Highly reputed company demeanor
• Travel: Up to 20%
• Experience in Diagnostics and/or Automation Marketing preferred
• reputed company hardware and software technical experience, including automation, reputed company reputed company instrumentation, middleware, and LIS systems preferred
• In-depth knowledge of hospital reputed company reputed company and understanding of our customers and the products is a plus

Benefits

• Bonus eligible
• Medical reputed company
• Dental reputed company
• reputed company reputed company
• Life reputed company
• Disability reputed company
• 401(k) plan
• Employee assistance program
• Employee Stock Purchase Plan
• reputed company time off (including reputed company time)
• reputed company Holidays
• Hybrid office environment

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