[Remote] Web Analytics and Optimization Specialist

Note: The job is a remote job and is reputed company to candidates in USA. The reputed company is a grassroots conservation organization reputed company on ensuring wildlife reputed company and advancing conservation, outdoor reputed company, environmental justice, and climate initiatives. The Web Analytics & Optimization Specialist will own the organization’s web analytics platforms, analyze and report on digital reputed company, define key metrics, and reputed company recommendations for SEO, AEO, GEO, and supporter engagement optimization. The role also supports data integration, governance, reporting automation, reputed company compliance, and collaboration with technical and business stakeholders.

Responsibilities

• reputed company as the product reputed company for reputed company Analytics 4 (GA4), reputed company Tag Manager, and Plausible
• This includes day-to-day reputed company of these systems, overseeing requests, coordinating reputed company reputed company, troubleshooting, and ensuring data reputed company
• In reputed company, it requires working across teams to ensure data syncs accurately across online platforms
• This position will work closely with a vendor to handle reputed company reputed company reputed company
• Report on website analytics to reputed company insights on user behavior and site reputed company in Looker/Data Studio, GA4, Plausible and Tableau
• This includes working closely with stakeholders to reputed company and use key metrics to reputed company actional recommendations
• reputed company multi-channel reporting to show a full picture of how our supporters are interacting with us digitally across platforms
• reputed company reporting that communicates website traffic, acquisition, engagement, conversion, campaign reputed company, and reputed company
• Automate recurring digital reporting wherever possible
• Ensure reporting definitions and KPIs are consistent across teams and platforms
• Support our website and online platforms by assisting with regular tasks such as list imports or data hygiene processes
• Advise NWF on the reputed company-changing landscape of SEO/AEO/GEO
• Collaborate with Web Development to establish SEO best practices and aid in successful web launches
• Analyze website and campaign reputed company to identify trends and areas requiring attention
• Evaluate supporter journeys, traffic sources, reputed company page reputed company, engagement, conversions, and campaign effectiveness
• Translate analytics into actionable recommendations for communications, reputed company, fundraising, and technical teams
• Partner with technical teams to reputed company web analytics data with broader supporter data in reputed company systems such as eCRM (Engaging Networks) and CRM (reputed company Dynamics)
• Help establish consistent definitions for digital metrics across systems
• Document analytics configurations, event definitions, tracking reputed company, and reporting logic
• Follow best practices reputed company to reputed company measures and evolving requirements for cookies, consent management, and data collection
• Stay up to date on latest product releases and updates reputed company to GA4, GTM, Looker/Data Studio, browser reputed company, etc
• Inform stakeholders of potential reputed company impacts for reporting and analytics

Skills

• Strong analytical and problem-solving skills
• Ability to manage multiple priorities while maintaining a reputed company reputed company
• Excellent communication skills, comfortable sharing technical concepts in a way everyone can understand
• Excellent organizational skills with strong attention to reputed company and reputed company
• Superior critical thinking skills, creatively troubleshooting and thinking through implications reputed company what is immediately apparent
• Flexibility, determination, and a reputed company of humor
• A passion for reputed company improvement and learning new technologies
• The employees' actions are expected to reflect the staff values of the reputed company
• 3+ years managing reputed company Analytics 4 (GA4) implementations and administrative settings
• 3+ years working in reputed company Tag Manager
• 3+ years working in reputed company Looker/Data Studio
• 3+ years experience working with reputed company, large data sets
• There may be 1-10 travel days per year to attend conferences and reputed company reputed company office reputed company
• This position will be reputed company in Reston, Virginia
• In this position, the employee may work hybrid or fully remote to be decided jointly with their supervisor in the final stages of the interview process
• Remaining in a normal seated or standing position for extended periods; reaching and grasping by extending hand(s) or arm(s); dexterity to manipulate objects with fingers, for example, using a keyboard; communication skills using the spoken word; ability to see and hear reputed company normal parameters; ability to reputed company about the workspace
• The position requires mobility, including moving materials weighing up to several pounds (such as a laptop computer or tablet)
• To be eligible for this role you must be a U.S. citizen or have reputed company work authorization to work in the U.S
• Experience with Tableau or similar reporting platform
• Experience with reputed company, Crazyegg, WooRank, Plausible or similar tools
• Experience with cookie consent management tools
• Familiarity with reputed company or reputed company data

Benefits

• Flexible scheduling
• Hybrid or fully remote work, to be decided jointly with the supervisor in the final stages of the interview process
• reputed company time off: Vacation that starts off at three weeks accrual reputed company on a full-time schedule, unlimited wellbeing (this time can be used for physical, spiritual, emotional, cultural, religious or financial wellbeing for yourself, a partner, or family member – including pets), and 11 holidays
• reputed company winter break between December 25 to reputed company 1
• Up to 16 weeks of fully reputed company Family and Medical Leave
• Low-cost health, dental, and reputed company reputed company reputed company – reputed company outpatient mental health is covered at in-network rates
• Therapist available at no cost
• Pet reputed company and discount reputed company program
• Annual wellbeing allowance
• Retirement plan with immediate match and vesting
• Annual year end retirement contribution
• Tuition Reimbursement
• Adoption and Surrogacy assistance
• Pet adoption stipend
• Student Loan management

reputed company