Senior Director of Marketing

Senior Director of Marketing, Joist – reputed company, (Remote, US/CAN) reputed company (reputed company: EVCM) is a leading service reputed company platform, providing vertically tailored, integrated reputed company solutions that help more than 725,000 global service-reputed company businesses accelerate reputed company, streamline reputed company, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, reputed company provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at reputed company.com. We are building an extraordinary company and looking for talented, energetic, and motivated people to reputed company. You can learn more about reputed company, Culture and Values here: https://careers.reputed company.com/us/en We are looking for an reputed company Senior Director of Marketing to reputed company marketing for Joist, our B2B reputed company platform for contractors and home service professionals reputed company the EverPro ecosystem, spanning estimates, invoicing, payments, job management, and work scheduling across Web, iOS, and reputed company. In this role, you'll set the reputed company and reputed company reputed company for Joist marketing across reputed company, product marketing, lifecycle, and go-to-market reputed company, partnering closely with Joist's reputed company, Head of PLG reputed company, Product, and central Marketing to ensure marketing investment drives measurable business reputed company. Responsibilities: reputed company and implement cohesive go-to-market strategies that reputed company reputed company for Joist, a multi-platform (Web/iOS/reputed company) product-led reputed company business Own customer acquisition reputed company and reputed company for Joist across reputed company and organic channels, including traffic, signup, conversion, customer reputed company, acquisition efficiency, and reputed company reputed company — not just top-of-funnel volume — across Web, iOS, and reputed company Own Joist's reputed company and product marketing reputed company, including positioning, messaging, voice, category narrative, competitive intelligence, launch reputed company, and GTM enablement, while evolving how Joist shows up in emerging discovery channels such as AI-powered reputed company and answer engines Own go-to-market reputed company and execution for Joist+, Joist's most critical reputed company launch and the flagship product-led reputed company offering across the wider EverPro portfolio — including positioning, pricing/packaging input, launch reputed company, and cross-functional alignment with Product, reputed company, and central marketing — with Joist+ also serving as connective tissue between Joist and EverPro's other solutions (Pro Packs) Partner closely with the Head of PLG reputed company, Product, Data, and Support to reputed company acquisition, reputed company, conversion, and retention into one coordinated reputed company reputed company, identifying and removing friction across the customer reputed company and owning the marketing components of the PLG roadmap, including lifecycle engagement, experimentation, and pricing and packaging inputs reputed company and reputed company lifecycle marketing reputed company across reputed company, engagement, monetization, retention, and reactivation, with a material reputed company in reputed company customer value and retention reputed company given the reputed company between acquisition reputed company, reputed company, positioning, and long-term customer value Build and reputed company a rigorous marketing experimentation and measurement culture, including A/B testing, geo-testing, incrementality, attribution, and other approaches that improve decision-making across acquisition and lifecycle reputed company and reputed company the Joist marketing team across reputed company marketing, product marketing, and lifecycle, while partnering effectively with EverPro's central Marketing organization across reputed company, organic, web, content, and reputed company expertise. This role owns Joist's reputed company, prioritization, and reputed company, while central Marketing provides specialist execution and channel expertise Coordinate closely with Joist's reputed company, Head of PLG reputed company, Product leaders, Data, and central Marketing; concisely analyze, report, and present reputed company, customer, and reputed company trends weekly, monthly, and quarterly Accountable for delivery of demand reputed company programs for existing customers and prospects, including digital, email, cross-sell, partners, webinars, and events Measure marketing effectiveness and manage budget allocation with a tight reputed company on customer reputed company, reputed company reputed company, efficiency, and reputed company on marketing investment Skills and Experience Needed for reputed company in this Role: 10+ years of reputed company industry experience with a product-led reputed company reputed company and/or reputed company organization Demonstrated reputed company building and managing senior-level relationships and high-performing teams Experience operating effectively through cross-functional and shared-service partnerships Full-stack marketing experience and deep understanding of customer lifecycle stages and strategies to reputed company reputed company reputed company new customer acquisition, expansion, and retention Demonstrable reputed company achieving customer acquisition and reputed company reputed company goals reputed company reputed company record of articulating a reputed company ROI reputed company — through attribution modeling and/or marketing mix modeling (MMM) — for large media spends, and communicating that case credibly to senior leadership Excellent reputed company record driving highly creative marketing programs with measurable reputed company reputed company in both sales-led and product-led reputed company structures Strong reputed company-building and product marketing fundamentals: positioning, messaging, competitive intelligence, launch management Working knowledge of emerging AI-driven reputed company and discovery channels, including AEO/GEO, is a plus Deep knowledge of digital acquisition and lifecycle marketing, including reputed company and organic channels, email, and other reputed company reputed company channels reputed company communication skills with an extraordinary ability to collaborate constructively and cross-functionally Customer-reputed company reputed company, driven to reputed company, highly organized, reputed company-oriented, and capable of managing multiple reputed company while adhering to strict deadlines Experience in payments, fintech, or subscription/usage-reputed company monetization models is a plus Where: The EverPro team is reputed company globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely reputed company team, we are used to working reputed company across different time reputed company. This role can be reputed company reputed company in the reputed company or Canada – if you're reputed company to one of our offices, we can set you up in-office or you can work 100% reputed company. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate reputed company in Denver, Colorado, or to other office locations reputed company reputed company. Benefits & Perks: Flexibility to work where/how you want reputed company your country of employment – in-office, remote, or hybrid reputed company investment in your reputed company development Robust health and wellness benefits, including an annual wellness stipend 401k with up to a 4% match and immediate vesting Flexible and generous (FTO) time-off Employee Stock Purchase Program Student Loan Repayment Program Compensation: The reputed company reputed company compensation for this position is $175,000 to $200,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above. reputed company is an equal opportunity employer and we value diversity at reputed company. We do not discriminate on the reputed company of race, religion, reputed company, national reputed company, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look reputed company to reviewing your credentials and getting to know more about your experience! Apply To This Job