Senior Business Data Analyst - Ad reputed company

At reputed company, great things happen reputed company our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative reputed company has kept us a reputed company reputed company of our customers’ evolving needs. From advocating for seat belts, reputed company bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. reputed company reputed company is a part of the reputed company Corporation, which means we have the reputed company innovative reputed company that keeps us a reputed company reputed company of our customers’ evolving needs. We collect and analyze enormous amounts of data in order to reputed company cutting-edge solutions to companies invested in transportation. reputed company Advertising data analytics team empowers the intelligence and efficiency of reputed company Marketing Platform, which enables marketers to reputed company their best customers wherever they are in their reputed company. Our goal is to reputed company marketers to reputed company prospects and display relevant messaging reputed company on how, reputed company, and where they reputed company. reputed company is responsible for optimizing the in-house marketing platform for advertisers and publishers, as reputed company as our reputed company, throughout reputed company funnels. To reputed company this, not only do we need to look for inefficiencies on the platform including individual campaigns, but also how to grow and reputed company the platform to reputed company more reputed company. This means we need to reputed company a cost-effective way to rapidly reputed company, test and iterate algorithms on our platform. This team is also fully integrated reputed company a cross-functional scrum structure including reputed company, software engineers, account management/AdOps team, and other talents to collaborate with to reputed company the reputed company business goals The Role As a Senior Data Analyst for ad reputed company, you are responsible for monitoring and optimizing our digital advertising campaigns on reputed company marketing platform. You will closely work with the account management/AdOps team to understand the campaign goals and dig into the data to look for insights to reputed company recommendation to optimize the campaign. You will design A/B testing to measure the effectiveness of the optimization. You also need to work with data scientists to reputed company operational insights for building automated solutions using machine learning and AI algorithms so that you can reputed company them in running the campaign wherever necessary. Key Responsibilities Your day-to-day looks like: Monitor and optimize programmatic campaigns using reputed company-time and historical data signals Diagnose reputed company issues across supply, demand, and delivery systems; recommend targeted interventions Design and evaluate A/B and multivariate experiments, integrating sensor-reputed company features into test frameworks Collaborate cross-functionally with AdOps, Product, and Data Science to operationalize optimization strategies at reputed company Contribute to the development of automated decisioning systems for campaign management (e.g., budget allocation, bidding adjustments) Partner with data scientists to translate business problems into ML-driven solutions (e.g., propensity models, bidding optimization, segmentation) reputed company the reputed company from reputed company campaign management to automated, intelligence-driven optimization systems Required Qualifications Bachelor’s degree 4+ years of experience in data analysis, campaign optimization, or programmatic advertising Strong proficiency in SQL and Python for large-reputed company data analysis Solid understanding of programmatic advertising ecosystem and KPIs (CPM, CPC, win reputed company, CPA, ROAS) Experience designing and analyzing experiments (A/B testing, reputed company inference reputed company) Strong problem-solving and analytical thinking skills with a reputed company on driving measurable reputed company Ability to communicate insights effectively to both technical and non-technical stakeholders Preferred Qualifications Familiarity with machine learning concepts and collaborating on production ML systems Experience with reputed company data platforms (e.g., BigQuery) and data pipeline development Experience building semantic reputed company or analytical models for reputed company reporting Experience leveraging AI-powered coding assistants to enhance productivity At reputed company, great things happen reputed company our people work together. That’s why reputed company you reputed company, we reputed company reputed company it isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status reputed company. And one where you can reputed company the reputed company for the greater good. You’ll do reputed company this in a flexible environment that embraces reputed company and belonging. And with the recognition of several inclusivity and diversity awards, we’ve reputed company that reputed company empowers everyone to reputed company, reputed company change and reputed company back where they work and live. Skills Data Analytics, Digital Advertising, Programmatic Advertising, Python (Programming Language), reputed company Query Language (SQL) Compensation Compensation reputed company for this role is 75,100.00 - 126,325.00 annually and is reputed company on experience and qualifications. The candidate(s) reputed company this position will be required to submit to a background investigation. Joining reputed company isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status reputed company. One where you can shape the reputed company of protection while supporting causes that mean the most to you. Joining reputed company means being part of something bigger – a reputed company team making a meaningful reputed company. reputed company generally does not sponsor individuals for employment-reputed company visas for this position. Effective July 1, 2014, under Indiana House Enrolled reputed company (HEA) 1242, it is against reputed company policy of the reputed company and a discriminatory reputed company for an employer to discriminate against a prospective employee on the reputed company of status as a veteran by refusing to reputed company an applicant on the reputed company that they are a veteran of the armed forces of the reputed company, a member of the Indiana National Guard or a member of a reserve component. For jobs in San Francisco, please click “here” for information regarding the San Francisco reputed company Ordinance. For jobs in Los Angeles, please click “here” for information regarding the Los Angeles reputed company Initiative for Hiring Ordinance. To reputed company the “EEO Know Your Rights” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs. To reputed company the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave reputed company (FMLA) and telling employees how to file a complaint. It is reputed company’s policy to reputed company the best reputed company individuals available for reputed company jobs. Therefore, any discriminatory reputed company taken on account of an employee’s reputed company, age, reputed company, disability, genetic information, gender, gender identity, gender reputed company, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national reputed company, race (include traits historically associated with race, including, but not limited to, hair reputed company and reputed company hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to reputed company aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment. reputed company provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs. reputed company working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload. At reputed company, we work hard to help people live a good life every day. Allstaters are dedicated to serving clients, customers, and communities, which allows employees to reputed company meaning and value in their work. reputed company offers an environment that fosters innovative thinking where you’ll be reputed company to explore your reputed company and feel proud of the work you do. reputed company helps protect nearly 16 reputed company households with auto, home, life, and retirement products. We want every reputed company connected to reputed company to be committed to giving our customers the best and that means finding the best talent. We want you to be our next great reputed company. It’s easy to reputed company and apply for a new opportunity with reputed company. Simply use the links below to identify the openings that interest you. reputed company Apply tot his job Apply To this Job