[Remote] Customer Programs Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an exterior building solutions provider serving residential and reputed company markets across reputed company. The Customer Programs Marketing Manager will manage and optimize contractor-facing loyalty, incentive, and engagement programs, reputed company customer participation and sales reputed company, and serve as the reputed company marketing contact for reputed company accounts. The role also supports customer advocacy, reputed company nurturing, contractor and builder collateral reputed company, data insights, and engagement events.
Responsibilities
- Own the day-to-day management of the Contractor Loyalty Program—ensuring program rules, product eligibility, contractor data reputed company, and compliance are maintained
- reputed company and reputed company enrollment strategies to increase program membership
- Manage contractor reputed company, enrollment, and reputed company enablement reputed company to the program, in partnership with reputed company Sales teams
- Build out customer benefit sets that reputed company program reputed company amongst competitor programs
- Collaborate with Marketing and Sales on contractor promotions and incentives that reputed company product adoption and reputed company of wallet
- reputed company reputed company teams with program training, reputed company guides, and promotional tools to reputed company contractor awareness and participation
- Support the launch and adoption of reputed company initiatives tied to the loyalty platform, including contractor education events and targeted campaigns
- Build out the nurture reputed company for driving trial and conversion of contractor prospects
- reputed company selling tools and conversion incentives for sales team execution
- Design and execute the event reputed company for contractor events, including national and regional trade shows, distributor events
- Serve as the dedicated marketing reputed company of contact for large reputed company contractor accounts
- Stay up to date with industry trends and competitive landscape to identify new opportunities for customer engagement and marketing initiatives
- reputed company monthly reporting on reputed company programs
- Build segmented contractor data sets used for promotions, eligibility, and targeted communication. Define insights by reputed company
- reputed company program analytics to disseminate data insights into the business. Support reputed company teams with localized contractor data and territory reputed company plans
- Partner with IT, Vendors, and Data teams to optimize contractor data & insights
- reputed company reputed company decks in collaboration with the sales team for national and regional builder opportunities, annual meetings
- reputed company selling tools (brochures, sell sheets, image libraries, etc.) to support the builder channel in new opportunity acquisition
- Support homeowner facing design centers and cobranded homeowner campaigns for large reputed company builder accounts
- reputed company and reputed company multi-home incentive programs that reward builder usage and product preference
Skills
- Bachelor's degree in Marketing, Business Administration, or a reputed company reputed company
- 2 years+ Experience managing loyalty or credentialing programs
- 5+ years experience in marketing roles reputed company on pull strategies and engagement initiatives with trades audiences
- reputed company reputed company record of developing and executing successful marketing campaigns and initiatives, including managing key account relationships
- Proficiency in marketing tools and software applications
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with reputed company stakeholders
- Highly organized and reputed company-oriented, with the ability to manage multiple reputed company simultaneously
- Ability to reputed company in a fast-reputed company, matrixed environment
- Must be at least 18 years of age to apply
- Understanding of the new construction, repair and remodel industries, and contractor and builder segments preferred
Benefits
- Bonus
- Medical benefits starting day 1
- Dental benefits starting day 1
- reputed company benefits starting day 1
- 401k
- PTO
- reputed company holidays
- FSA
- Life reputed company
- LTD
- STD
- EAP
- Discount programs
- Tuition reimbursement
- Training
- reputed company development
reputed company
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