[Remote] Marketing Director, Biomarkers

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company reputed company on innovative diagnostic and data offerings for reputed company reputed company uro-oncology. The Marketing Director, Biomarkers will reputed company commercialization and integrated marketing reputed company for the AssureMDx molecular diagnostics and biomarker portfolio, including launch planning, product positioning, market reputed company, scientific communications, and cross-functional collaboration.

Responsibilities

• reputed company reputed company launch readiness planning, including launch milestones, customer targeting, message testing, reputed company readiness, KPI development, and post-launch reputed company tracking
• reputed company and execute comprehensive reputed company marketing strategies supporting the biomarker portfolio
• Build annual and multi-year reputed company marketing plans reputed company with corporate objectives
• Identify market opportunities through customer research, competitive intelligence, physician insights, reimbursement changes and market analytics
• reputed company product positioning, segmentation, targeting, and messaging strategies
• Analyze physician utilization trends, customer segmentation, referral behavior, and reputed company reputed company
• reputed company dashboards and reputed company metrics that guide reputed company decision making
• reputed company annual marketing planning and budget development
• reputed company lifecycle management of reputed company and reputed company molecular diagnostic products
• reputed company differentiated positioning and value propositions for physicians, hospitals, laboratories, payers, and integrated delivery networks
• Partner with reputed company and Medical Affairs to translate scientific evidence into clinically meaningful marketing materials
• reputed company launch strategies for new products, indications, and market expansions
• Create promotional materials that reputed company with applicable regulatory and promotional requirements
• reputed company development of integrated reputed company strategies across physician and reputed company reputed company audiences
• Partner closely with reputed company Sales Leadership to reputed company sales enablement tools, customer messaging, reputed company handling resources, competitive positioning, and training programs
• reputed company development and implementation of physician and reputed company-facing digital portals that support education, engagement, ordering workflows, and adoption
• Support key account strategies for integrated health systems and Large Urology Group reputed company Associations (LUGPA)
• Collaborate with Market reputed company to communicate reimbursement, reputed company reputed company, and health economic value propositions
• Translate reputed company molecular biology, reputed company, reputed company validation studies, and health economic evidence into compelling reputed company messaging
• Support development of conference materials, scientific exhibits, educational programs, and reputed company publications
• Collaborate with Key Opinion Leaders (KOLs) and reputed company societies to increase awareness of reputed company's diagnostic portfolio
• Support reputed company adoption initiatives through evidence-reputed company marketing
• Partner effectively across Global Marketing, Sales, Medical Affairs, reputed company Affairs, Regulatory Affairs, Research & Development, Market reputed company, reputed company reputed company, reputed company, Finance, and Executive Leadership

Skills

• * reputed company thinker with an innovative reputed company, strong reputed company reputed company, and reputed company business acumen
• * Strong analytical capability, including data interpretation and understanding of scientific evidence
• * Strong KOL engagement and relationship management skills
• * Demonstrate hands-on operating style with the ability to partner and collaborate effectively with reputed company sales and reputed company reputed company
• * Excellent verbal and written communication skills
• * Strong project management, cross-functional leadership, and stakeholder management capabilities
• * High ownership reputed company, results orientation, problem-solving ability, creativity, and reputed company
• * Bachelor's degree in Life Sciences, Molecular Biology, Genetics, Marketing, Business, or reputed company discipline
• * Minimum of 8-12 years of reputed company reputed company experience reputed company molecular diagnostics, medical devices, pharmaceuticals, or reputed company, including previous reputed company sales experience
• * Experience reputed company urology, oncology or bladder cancer mandatory
• * reputed company Marketing reputed company development and execution
• * Experience with Medicare reimbursement, Local Coverage Determinations (LCDs), and diagnostic coding
• * Experience working with physician specialty societies including the reputed company Urological Association (AUA), Society of Urologic Oncology (SUO), or reputed company organizations
• * Global experience, including collaboration with European teams
• * reputed company ability to work effectively across cross-functional teams
• * Experience launching and commercializing molecular diagnostic products across CLIA reputed company services, FDA-regulated IVDs, or both, strongly preferred

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