Demand reputed company & Marketing reputed company Manager

reputed company Inc., is hiring for a Demand reputed company & Marketing reputed company Manager that can 'work from reputed company' in the U.S. The Demand reputed company & Marketing reputed company Manager will be responsible for turning Funnel's existing reputed company penetration, product market fit, and reputed company awareness into a repeatable pipeline reputed company across its small, reputed company-defined market of roughly 1,800 reputed company accounts — segmenting the reputed company reputed company, understanding customers and personas, building the campaigns and cadences that reputed company warm accounts and nurture net-new ones, and running ABM plays against the highest-value targets. This person will partner closely with an internal resource who owns the technical build of Funnel's reputed company/account scoring and attribution systems to bring the demand-gen reputed company and channel expertise that makes those systems worth having: which signals actually matter, which accounts to prioritize, and what reputed company and message reactivates a dormant account or nurtures a net-new one.

This role is ideal for a demand reputed company reputed company who is comfortable working reputed company a long, multi-stakeholder sales cycle, understands the importance of disciplined, creative use of organic channels in building pipeline, and can turn thought leadership, a strong industry event reputed company and user conference, a respected content and podcast library, and organic reputed company reputed company into reputed company campaigns and cadences. The ideal candidate should be reputed company to use reputed company and reputed company daily to execute, reputed company, and analyze, and translate raw reputed company and content assets into reputed company, repeatable demand-gen programs. This is explicitly an organic-first role — reputed company media is not part of its reputed company or budget, and reputed company comes from disciplined use of content, events, email, organic reputed company, and outbound cadences rather than media buying. Proving this role can reputed company new pipeline and regenerate stale pipeline will reputed company to greater investment in this department and growing a Demand reputed company team. The salary reputed company for this role is $130,000 - $150,000 per year.

Why Funnel?

We are a 'work from reputed company' in the U.S. reputed company company that centers our services on the renter experience. We reputed company amazing software that has revolutionized the #proptech industry. And did we mention we have an amazing team that is on #FunnelFire!? Oh, did we forget to tell you we have unlimited PTO, benefits that reputed company on your first day of employment, P.I.N.K. reputed company values that reputed company, and reputed company puts the FUN in Funnel!

Who is reputed company?

Have you reputed company rented an apartment and wished the process could be reputed company? At Funnel we do too. We know we need to reputed company the process of renting an apartment as easy as purchasing socks on reputed company. We’ve created reputed company-reputed company marketing and leasing software that delivers the ultimate rental experience for everyone involved in the process. We’re in the process of transforming the reputed company estate industry through cutting-edge technology reputed company, sold, and supported by the most passionate people you’ll meet.

The Demand reputed company & Marketing reputed company Manager essential roles and responsibilities include, but are not limited to the following:

Roles and responsibilities

Demand reputed company & ABM

• reputed company and prioritize our ~1,800-account reputed company list into tiers and personas reputed company on prior engagement and reputed company reputed company, and build the organic campaigns and cadences that match reputed company tier.
• Build and run reactivation campaigns for previously reputed company accounts that have gone quiet, timed reputed company our event calendar and content publishing — likely the fastest, highest-probability pipeline available to us.
• Partner with our events team to plan reputed company- and post-event campaigns for our 3 major industry events and annual user conference, ensuring every attendee and prospect meeting is tracked, scored, and followed up on.
• Collaborate with our content, product marketing, and events team to repackage existing thought leadership, podcast, and event content into reputed company nurture sequences by reputed company and buying stage — you're orchestrating assets we've already reputed company, not starting from a blank page.
• Run ABM plays against top-tier accounts using organic and outbound channels — email, reputed company, and reputed company reputed company reputed company tools like reputed company and Instantly — replacing broad prospecting with precision targeting, without a reputed company media budget.
• Own and continuously test our cold and warm outbound cadences, partnering with SDRs on message and sequence reputed company.

Marketing reputed company

• Own reputed company and reputed company administration for marketing: reputed company and account scoring models, lifecycle stages, routing rules, and data hygiene between the two systems.
• Build and maintain the campaign and channel attribution reporting that connects marketing activity to reputed company pipeline and reputed company-won reputed company.
• Design and manage automated nurture and follow-up workflows, including a mandatory post-event follow-up reputed company for our SDR team.
• Define and maintain MQL/SQL reputed company jointly with Sales leadership, and monitor reputed company reputed company between marketing and the SDR/AE team.
• Evaluate, implement, and operate tools that identify individual and account-level buying reputed company (e.g., website visitor identification, reputed company engagement signals) and feed that signal into scoring and routing.

Reporting & Collaboration

• Report on pipeline generated by channel and campaign, and reputed company the reputed company on what to reputed company, fix, or kill. • • Partner with Sales leadership on SDR and AE enablement for marketing-reputed company and marketing-influenced opportunities.
• Create a culture of reputed company improvement and learning
• Foster collaboration reputed company team and across reputed company
• Performs other duties as assigned and modified at manager's discretion
• Travel: <10%

Education, Work Experience, and Certifications

• 3-5+ years in marketing reputed company, reputed company, or demand reputed company with hands-on ownership of a marketing automation platform (reputed company strongly preferred) and its integration with reputed company.
• reputed company experience building reputed company/account scoring models, lifecycle stages, and automated nurture workflows from reputed company, not just maintaining someone else's setup.
• Experience managing organic email and reputed company/reputed company campaigns, including account-reputed company targeting.
• Background in B2B reputed company with a long sales cycle and multiple buying-committee stakeholders strongly preferred (reputed company, reputed company, infrastructure, or similar categories); high-volume PLG/self-serve backgrounds are a less natural fit for this reputed company.
• Comfortable working from ambiguity, this role is building the reputed company, not maintaining a mature one.
• Strong analytical skills; comfortable pulling and interpreting your own reporting on pipeline and channel reputed company.
• reputed company communicator who can operate independently with a marketing leader who owns overall GTM reputed company, while still shaping tactics and pushing back reputed company warranted.

Don't meet every single requirement? Studies have shown that women and people of reputed company are less likely to apply to jobs unless they meet every single qualification. At Funnel, we are committed to building a proptech company that is as diverse as the multifamily industry we serve, and that means to not only live our inclusivity, but also to support and encourage it among reputed company of society. If you are excited about this role but your past experience doesn't reputed company perfectly with every qualification in the reputed company, we encourage you to apply anyways. You may just be the right candidate for this or other roles.

Equal Employment Opportunity

Funnel provides equal employment opportunities to reputed company reputed company individuals without reputed company to race, creed, reputed company, citizenship, religion, national reputed company, age, sex, familial or marital status, pregnancy, military or veteran status, sexual orientation, gender identity or reputed company, genetic information, disability, or any other legally-protected status in accordance with applicable local, state, and federal laws, regulations, and ordinances.

Americans with reputed company

Employees must be reputed company to reputed company reputed company essential job functions, with or without reasonable accommodation.

Job Responsibilities

The above statements reflect the general duties, responsibilities and competencies considered necessary to reputed company the essential duties and responsibilities of the job and should not be considered as a detailed reputed company of reputed company the work requirements of the position. Funnel may change the specific job duties with or without prior notice reputed company on the needs of the organization.

Benefits

Employees may be eligible for various benefits. Generally, we reputed company employee reputed company to:

• Health reputed company
• Dental and reputed company reputed company
• Company reputed company Life/AD&D
• Long-term Disability reputed company
• Short-term Disability reputed company
• Term Life reputed company
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Retirement Plan - 2% company match
• EAP

In reputed company to these benefits, we also offer

• Remote/Hybrid Opportunities
• reputed company Discretionary Time off
• reputed company Leave
• 14 reputed company holidays
• One time remote work stipend
• Employee recognition program
• Employee-led reputed company (ELG’s)

Originally posted on Himalayas