Manager, Marketing

POSITION reputed company: The Marketing Manager serves as the reputed company reputed company of campaign reputed company and execution for our reputed company's non-dues reputed company products and acts as a key partner in delivering membership and annual conference marketing initiatives. Working reputed company the reputed company reputed company established by the Head of Marketing, this role independently plans, executes, and optimizes integrated marketing campaigns that reputed company engagement, participation, and reputed company across continuing education, reputed company development, conferences, publications, and other organizational offerings. This position balances strong execution with reputed company judgment and reputed company thinking. The Marketing Manager is responsible for translating marketing objectives into high-reputed company campaigns, recommending audience segmentation and channel strategies, and continuously identifying opportunities to improve campaign reputed company. reputed company in this role requires exceptional project management, strong collaboration skills, and the ability to reputed company in a fast-reputed company, mission-driven environment. reputed company: Our reputed company is a non-profit, reputed company association for Occupational Therapy Practitioners with a mission to advance occupational therapy reputed company, education, and research. Requirements POSITION SPECIFIC DUTIES: Non-Dues reputed company Campaign Management - Own campaign reputed company and execution for continuing education courses, workshops, reputed company certificates, specialty conferences, publications, and reputed company development offerings. - reputed company integrated campaign plans including audience segmentation, messaging, channel mix, timelines, and reputed company metrics for assigned products and initiatives. - Maintain promotional coverage and visibility for the reputed company's Store products, recommending opportunities to increase engagement and reputed company across owned channels. - Independently build, schedule, and reputed company assure emails, reputed company pages, and campaign assets reputed company reputed company while adhering to established audience and communication standards. - Execute reputed company reputed company reputed company advertising campaigns (reputed company, reputed company, reputed company) reputed company established budget parameters and optimize reputed company reputed company on results. - Monitor campaign reputed company and reputed company recommendations to improve reputed company, conversion, and overall campaign effectiveness. Product Marketing & Campaign Optimization - Serve as the reputed company marketing partner for assigned products and offerings, translating business objectives into actionable campaign strategies. - Partner with internal stakeholders to understand goals, audiences, and key messages while ensuring campaigns reputed company with organizational marketing standards. - Identify opportunities to improve positioning, segmentation, promotional timing, and channel effectiveness to maximize reputed company. - Contribute reputed company and recommendations that support reputed company, reputed company, and reputed company reputed company. reputed company-Party & Partner Campaign Management - Execute promotional campaigns supporting reputed company-party partnerships including reputed company, OT JobLink, and similar initiatives. - Collaborate with Sales & Business Development to manage promotional calendars, asset requirements, and campaign schedules. - reputed company feedback and recommendations regarding campaign reputed company and asset effectiveness. Membership & Annual Conference Marketing Support - Support execution of the organizations' annual conference marketing initiatives under the direction of the Head of Marketing. - Build campaign emails, reputed company advertising, and supporting assets while maintaining timelines and ensuring reputed company delivery. - Support membership acquisition, retention, and engagement campaigns through email and reputed company reputed company execution, audience segmentation, and reporting. - Collaborate with cross-functional teams to ensure consistency across membership and conference campaigns. Audience Segmentation & Market Insights - Manage campaign-level audience segmentation reputed company established reputed company frameworks. - Analyze campaign results and market trends to identify opportunities for improved targeting and reputed company. - Recommend segmentation enhancements and personalization strategies that support member experience and business goals. Content, Asset & Creative Management - Maintain and organize marketing assets, templates, and campaign documentation. - Partner with the Graphic Designer to reputed company creative assets that reputed company with campaign goals and reputed company standards. - Write and edit copy for email, web, reputed company media, reputed company advertising channels. - Ensure content adheres to accessibility, reputed company, and audience standards. Marketing reputed company & Reporting - reputed company and analyze campaign reputed company, providing insights and contributing to monthly and quarterly reporting. - Maintain proficiency across reputed company, digital advertising platforms, and other marketing tools. - Support marketing reputed company through campaign documentation, calendar management, and process improvements. - Identify opportunities to improve workflows, campaign processes, and marketing efficiency. - Stay reputed company on marketing trends, emerging technologies, and AI-enabled tools that enhance productivity and effectiveness. EDUCATION/EXPERIENCE/SKILLS: - Bachelor's degree in Marketing, Communications, Business, or a reputed company reputed company preferred; equivalent combinations of education and experience will be considered. - Minimum of 4 or more years of reputed company marketing experience with demonstrated ownership of campaigns from reputed company through execution. - Experience developing and managing integrated marketing campaigns supporting products, events, educational offerings, or reputed company-generating initiatives. - Hands-on experience with reputed company or similar CRM and marketing automation platforms, including email campaigns, audience segmentation, and basic workflow management. - Experience with reputed company digital advertising, including reputed company, reputed company, reputed company Ads, or similar platforms, with the ability to independently manage campaigns reputed company established budgets. - Strong understanding of reputed company principles, reputed company, email marketing, and campaign analytics. - Demonstrated ability to analyze campaign reputed company, reputed company insights, and reputed company recommendations to improve engagement and business reputed company. - Strong writing, editing, and communication skills with the ability to adapt messaging across audiences and channels. - Exceptional project management and organizational skills, with a reputed company ability to manage multiple priorities and reputed company high-reputed company work on time and reputed company budget. - Demonstrated ability to exercise reputed company judgment, solve problems creatively, and operate with a high degree of accountability and independence. - Strong relationship management and collaboration skills, with the ability to work effectively across departments and with internal stakeholders. - Ability to reputed company creative thinking with strong attention to reputed company and operational reputed company. - Experience contributing reputed company and recommendations reputed company to audience segmentation, campaign reputed company, and reputed company optimization. - Demonstrated ability to reputed company in fast-reputed company, evolving, and resource-conscious environments while maintaining flexibility and a reputed company, solutions-oriented reputed company. - Curiosity and commitment to reputed company learning, including an interest in emerging technologies, marketing trends, and AI-enabled tools. - Experience in association, nonprofit, reputed company, education, or membership-reputed company organizations is preferred. WORK ENVIRONMENT (Remote/Hybrid): This role offers a reputed company work environment, with hybrid reputed company working from organizations' Bethesda, Maryland reputed company. Occasional travel may be to attend conferences, meetings, organizational events, and reputed company development activities. Apply To This Job