Strategic Marketing Senior Analyst - Remote Opportunity
We are seeking a highly skilled and motivated Strategic Marketing Senior Analyst to join our team at Aetna, a Fortune 6 company. As a key member of our marketing team, you will play a crucial role in developing and executing online and offline marketing strategies to drive business growth and build trust with our clients.
Job Summary:
In this full-time remote position, you will be responsible for creating and implementing innovative marketing campaigns to support the growth of Aetna CVS Health's Individual and Family plans. You will work closely with external agencies to develop on-brand assets, manage project timelines, and ensure consistent messaging across all marketing channels.
Key Responsibilities:
- Develop and execute online and offline marketing strategies, including real-time video, display ads, paid social, email, search, radio, out-of-home, and television
- Collaborate with external agencies to create on-brand assets and messaging
- Manage project timelines, review, and approval processes to ensure timely and high-quality campaign delivery
- Design and target marketing channels to meet business objectives and deadlines
- Ensure digital assets meet accessibility standards and manage translations
- Demonstrate a continuous learning mindset, with a focus on process improvement and innovative thinking
Requirements:
- 3+ years of experience in marketing or a related field
- Bachelor's degree in Business, Marketing, Communications, or a related field (MBA preferred)
- Strong understanding of online and offline marketing channels, project management, and automation
- Experience working in a highly regulated industry (a plus)
- Attention to detail, with excellent organizational and communication skills
- Bilingual (English/Spanish) a plus
What We Offer:
- Competitive salary: $31/hour
- Full-time remote work opportunity
- Opportunities for career growth and development in a Fortune 6 company
- Collaborative and dynamic work environment