Senior Analyst, Paid Search

About the position This role is based at one of our corporate offices in McLean, VA or Dallas, TX The Hilton Paid Search team leads search strategy, providing analysis, and delivering performance for our portfolio of brands operating under the Hilton flag. As the Senior Analyst for the Paid Search team, you will work with internal and agency partners to grow and provide a world-class leading Paid Search program. Reporting to the Sr. Manager of Paid Search, you will help implement comprehensive Paid Search Strategies to improve customer acquisition, while maximizing conversions and maintaining efficiencies. HOW WE WILL SUPPORT YOU Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as: Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount Paid parental leave for eligible Team Members, including partners and adoptive parents Mental health resources including free counseling through our Employee Assistance Program Paid Time Off (PTO) Learn more about the rest of our benefits At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate. Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans. HOW YOU WILL MAKE AN IMPACT Your role is important and below are some of the fundamental job duties that make your work unique. Responsibilities • Support and implement strategies while analyzing performance for Hilton's Paid Search program which supports 20+ brands under the Hilton business. • Work with agencies on daily activities to maintain paid search success across ad platforms such as Google, Bing, Yelp, etc. • Support the Paid Search Manager on daily management of Always-On campaigns • Work with our agency: Perform regular A/B testing to refine ad copy, landing pages, and account audits. • Execute on new tactics and concepts to support the broader marketing strategies. • Work with brand managers to gather up-to-date copy and brand assets for search ad campaigns • Manage budgets ensuring efficient allocation across campaigns and platforms. • Analyze performance against key KPIs while providing actionable insights to enhance overall paid search strategy. • Prepare internal regular reporting on campaign performance, highlighting key metrics and insights to hold agency accountable for performance and budget efficiencies. • Stay up-to-date on industry trends and best practices, implementing new features and tactics to improve campaign effectiveness. Requirements • Three (3) years of professional experience. • Track record supporting enterprise or large-scale paid search spend. • Experience with the Google and Bing Suite of products (SA360, Google Ads, Bing Ads, etc.) • In-depth knowledge of Google Analytics, Adobe Analytics or similar. • Experience using complex search data to report on potential growth opportunities. • Work from the Addison, TX or McLean, VA office three (3) days per week Nice-to-haves • Experience working in an Agency environment • Advanced technical skills in Excel (can perform complex functions) and PowerPoint. • Knowledge of the broader travel industry and its search opportunities. Benefits • Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night • Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount • Paid parental leave for eligible Team Members, including partners and adoptive parents • Mental health resources including free counseling through our Employee Assistance Program • Paid Time Off (PTO) Apply tot his job Apply To this Job