[Remote] Technical Program Manager, Demand Generation

Note: The job is a remote job and is open to candidates in USA. ConnectWise is a leading global software company dedicated to the success of technology solution providers. They are seeking a Senior Marketing Operations Manager to enhance their demand generation efforts by leveraging marketing technology and data, and to act as a crucial link between various teams to drive pipeline growth and revenue impact. Responsibilities • Work on strategic technology projects for the Marketing and Demand Gen Team • Drive AI strategy execution for the Marketing and Revenue Teams • Monitor and maintain data hygiene, enrichment, segmentation, and attribution tracking across platforms • Manage lead routing, scoring models, and revenue cycle architecture to ensure seamless marketing-to-sales handoffs and pipeline acceleration • Act as the primary liaison between marketing, sales, revenue operations, product marketing, and analytics teams to align campaigns with business objectives • Translate business needs into operational requirements and ensure timely delivery of marketing programs and technology projects • Support campaign execution teams (webinars, live events, digital) by building operational infrastructure, workflows, and analytics • Lead complex, multi-stakeholder marketing initiatives from concept through execution and measurement • Champion a test-and-learn mindset, continuously identifying opportunities to improve efficiency, scalability, and business impact Skills • 6–10 years of experience in marketing operations, demand generation operations, or revenue operations in a B2B SaaS environment • Proven expertise in marketing automation platforms (Marketo/HubSpot/Pardot), Salesforce CRM, and analytics tools (Tableau, Looker, PowerBI, etc.) • Strong understanding of demand generation funnels, campaign attribution, and pipeline metrics • Hands-on experience implementing AI-driven marketing solutions (e.g., content generation, predictive scoring, chatbots, recommendation engines) • Excellent stakeholder management and communication skills, with a track record of cross-functional influence Company Overview • ConnectWise is a software company that transforms how technology solution providers build, manage, and grow their businesses. It was founded in 1982, and is headquartered in Tampa, Florida, USA, with a workforce of 1001-5000 employees. Its website is Company H1B Sponsorship • ConnectWise has a track record of offering H1B sponsorships, with 2 in 2025, 4 in 2024, 1 in 2023, 2 in 2022, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job Apply tot his job Apply To this Job