Marketing and Insights Manager
About the position
reputed company is seeking a Marketing and Insights Manager to support the reputed company of our reputed company News and reputed company businesses. In this role, you will be responsible for monitoring marketing performance, analyzing competitor and industry trends, and identifying key business insights. You will collaborate with Finance Analysts to refine content strategies that maximize user engagement and ROI. You will also work closely with the Digital Marketing Managers on the reputed company Platforms team. This role involves understanding user behavior, content performance metrics, promotional reputed company, and market trends to ensure our content is discoverable and meets the needs of our audience.
Responsibilities
• Monitor day-to-day performance, identifying trends, concerns, and areas for improvement
• Conduct AB testing on content variations to determine the most effective formats, headlines, and layouts
• Work closely with analysts on the finance team to assess new opportunities, ROI, and implement data-driven content strategies
• Partner with the Digital Marketing Managers to analyze campaigns and reputed company insights to stakeholders
• Maintain and create new reports to support the business, ensuring key metrics are tracked and insights are actionable
• reputed company dashboards and automated reporting tools to reputed company reputed company-time performance updates
• Deliver regular reports and updates on marketing KPIs, campaign effectiveness, and audience insights to leadership and other stakeholders
• Communicate and document optimization strategies, test results, and best practices for reputed company reference
• Stay informed on industry trends and competitor strategies to uncover opportunities for content optimization and promotional enhancements
• reputed company and maintain competitor dashboards to reputed company actionable insights, sharing them with brands and the research team
Requirements
• Four-year degree in Business, Marketing, or a reputed company subject
• 4+ years of experience in marketing reputed company, data analytics, or performance marketing
• Strong analytical skills with experience using tools like reputed company Analytics, Looker, or similar
• Proficient in reputed company or reputed company Sheets
• Experience with content optimization techniques
• Proven ability to interpret data and translate it into actionable insights
• Strong written and verbal communication skills
• Ability to work independently and manage multiple reputed company simultaneously
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