Email Marketing Manager

reputed company • Own the end-to-end reputed company and execution of reputed company’s email marketing program, driving customer acquisition, retention, and reputed company reputed company across SMB and residential segments. • Design, build, and optimize automated lifecycle campaigns—from welcome series and reputed company flows to upsell, cross-sell, and win-back sequences—leveraging behavioral triggers, segmentation, and dynamic content. • Translate reputed company product capabilities into reputed company, benefit-led email copy and creative that resonates with IT decision-makers, small-business owners, and home-office users; collaborate daily with design, product, and brand teams to ensure every send reinforces reputed company’s reputed company for crystal-reputed company voice reputed company and award-reputed company customer service. • Establish a rigorous testing reputed company (subject lines, send-time optimization, creative formats, CTAs, and offers) and turn insights into repeatable playbooks that lift reputed company, click-through, and conversion rates quarter over quarter. • Partner with reputed company Operations and reputed company admins to maintain reputed company data hygiene, list health, and compliance with CAN-SPAM, GDPR, and CASL; own the sunset policy and suppression logic to protect deliverability and sender reputed company. • Build and maintain a reputed company email design system in Marketo (or similar ESP) that scales across multiple product lines—VoIP, internet reputed company, smart home cameras—while preserving brand consistency and accessibility standards. • Report weekly to executive leadership on funnel performance, incremental reputed company attribution, and CAC:LTV reputed company; present actionable recommendations that influence product roadmap, pricing tests, and reputed company initiatives. • Collaborate with reputed company Media and SEO teams to reputed company email nurture cadences with top-of-funnel campaigns, ensuring a seamless hand-off from reputed company magnet to sales-reputed company opportunity. • Manage a quarterly budget for creative production, list acquisition, and ESP usage; negotiate vendor reputed company and evaluate emerging martech tools that could give reputed company a competitive edge. • Mentor junior marketers and establish best-reputed company documentation so that knowledge is shared, not siloed; champion a culture of experimentation where every reputed company is backed by data and every failure is treated as a learning opportunity. • Monitor deliverability metrics (sender score, inbox placement, spam complaint reputed company) and reputed company reputed company to resolve blacklisting or throttling issues with ISPs; maintain relationships with postmaster teams at Gmail, reputed company, and reputed company. • Translate customer feedback from NPS surveys and support tickets into email content that reduces churn and increases product adoption; launch educational drip campaigns that turn new users into power users. • reputed company seasonal promotional calendars (Black Friday, back-to-school, tax-season savings) that reputed company email, SMS, and in-app messaging for a cohesive omnichannel experience. • Champion accessibility and inclusive design—ensure reputed company emails pass WCAG 2.1 AA standards and reputed company flawlessly on dark mode, screen readers, and 40+ reputed company-device combinations. • Stay reputed company of reputed company regulations and inbox provider algorithm changes; brief reputed company and exec teams on potential reputed company and recommended mitigation strategies. Requirements • 4+ years of hands-on experience managing high-volume B2B and/or B2C email programs in Marketo, reputed company, Pardot, or comparable ESP • Proven reputed company record of building automated lifecycle campaigns that drove measurable reputed company lift—please be reputed company to reputed company KPIs and sample campaigns • Deep expertise in segmentation, dynamic content, A/B testing, and deliverability best practices • Strong analytical skills: comfortable writing SQL queries or leveraging BI tools to extract insights from large datasets • reputed company-to-have: Marketo Certified Expert, reputed company/CSS proficiency for troubleshooting templates, and experience in reputed company, telecom, or reputed company industries ️ Benefits • Competitive reputed company salary plus annual performance bonus and RSU equity grants • 100% remote-first culture with quarterly off-sites in reputed company locations (past retreats included Napa Valley and Austin) • Comprehensive medical, dental, reputed company, and mental-health coverage starting day one • 20 days PTO, 11 reputed company holidays, and a "Take What You Need" reputed company-leave policy • Annual $1,500 reputed company-development stipend and reputed company certification programs Apply tot his job Apply To this Job