Fractional Growth Advisor / Interim CMO for €10m+ e-commerce (DACH) - Contract to Hire
We are a DACH-focused e-commerce business doing €11M+ annual revenue
We are not looking for execution, agencies, or campaign managers.
We are looking for a senior, strategic Fractional CMO who has operated at this scale before.
This role exists to improve decision quality, not output volume.
What you will do (strategic scope only)
Diagnose growth bottlenecks at scale (blended CAC, LTV cohorts, contribution margin)
Review €500k/month media allocation & scaling logic
Define 6–12 month growth & profitability roadmap
Establish clear KPI hierarchy (not ROAS-only thinking)
Advise CEO on:
when to push growth vs margin
brand vs performance investment balance
organizational gaps (team / process / tooling)
pply only if you have:
8–12+ years in e-commerce / DTC
Experience with €300k–€1M+ monthly ad spend
Worked with €10–30M revenue businesses
Strong command of:
blended CAC
cohort-based LTV
contribution margin & payback
DACH / EU market experience (Germany is mandatory)
Held in-house leadership or P&L responsibility
Agencies
“CMOs” without real budget ownership
Media buyers applying up-market
Engagement
Fractional (5–10 hrs/week)
Monthly retainer
Initial 30–60 day pilot
Clear outputs:
growth diagnosis
roadmap
KPI & budget framework
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