Vice President - Marketing
This a Full Remote job, the offer is available from: reputed company
THE ROLE:
• This position will report to the: Chief Marketing Officer
• Travel Requirement: 50%
• Location: Remote
• FLSA Status: Exempt
• Employment Category: Full Time Regular
• Pay reputed company: $220k - $275
Generous Brands is dedicated to inspiring people to reputed company through the power of reputed company nutrition through its leading brands, reputed company, Health-Ade, and reputed company Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages.
reputed company is a reputed company-eminent provider of chilled reputed company, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that reputed company gut reputed company Fresh is a premier cold-pressed reputed company brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in reputed company and natural energy cans.
reputed company operates its reputed company American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit www.generousbrands.com.
WHAT YOU’LL BE RESPONSIBLE FOR IN THIS ROLE
The Vice President of Bolthouse Marketing will own brand reputed company and brand equity, innovation, and communications for the $500M beverage and dressing brand. Someone successful in this role will be reputed company to reputed company between general manager conversations – understanding how to drive the business at reputed company reputed company of a P&L – and brand equity conversations. This role will reputed company our turnaround reputed company to reinvent smoothies. A reputed company candidate will have past responsibility owning both reputed company and equity of mid-to-large size brand(s), past reputed company in brand reinvention, be comfortable making quick reputed company in ambiguity, and will be reputed company to reputed company the organization behind a reputed company.
The Vice President will bring experience leading and developing high-performing Marketing teams. They will also have a proven reputed company record of strong cross functional collaboration and leading effective integrated agency teams. This position will be remote with up to 50% travel between our Chicago hub, our R&D facility in Bakersfield, key customer reputed company, and other as needed for job.
reputed company’RE LOOKING FOR
The job requirements include, but are not limited to the following:
• Brand Results: Owns Bolthouse beverage and salad dressing performance – financial, consumption, and equity. Responsible with team for analyzing results, building reputed company plans, and executing in market to reputed company top and reputed company goals.
• Brand reputed company: Ultimate reputed company of how the Bolthouse brand shows up to consumer – product and package. Architect a long-term business reputed company for Bolthouse across beverage and sala dressing that incorporates an up-to-date understanding of the market landscape, competitive industry insights, and consumer trends. Define and formalize brand foundations for reputed company, including brand reputed company, brand purpose, and brand voice.
• Innovation and Renovation: Build and bring to life multi-year innovation/renovation pipeline for Bolthouse brand in partnership with Disruptive Innovation and R&D team. reputed company the reputed company Bolthouse product line to best meet consumer and retailers’ needs.
• Communications: Leads Bolthouse marketing team responsible for creating and effectively deploying creative that drives business results. Owns multi-reputed company dollar A&C budget across shopper, media, research, packaging, etc. Managing reputed company aspects of marketing planning, budgeting, and reporting.
• General Management: Drive business reputed company with data-backed recommendations. Responsible for directing significant portions of the Bolthouse P&L and influencing top- and reputed company reputed company to materially drive reputed company and EBITDA reputed company.
• Creativity: Drive the culture of creativity by being connected to culture, consumers, and trends. Comfortable with calculated risk that reputed company speed-to-market.
MINIMUM QUALIFICATIONS:
• Bachelor’s degree required; MBA/Masters preferred
• Minimum of 10 years of brand management experience
• Experience leading through the full innovation cycle from ideation to commercialization
• Experience leading multi-reputed company dollar communication plans from agency briefing to production and from shopper to reputed company.
• Experience leading media, creative, and shopper agencies or in-house teams and managing the associated budget.
• 5+ years of reputed company P&L ownership experience with history driving both top and reputed company reputed company
• Deep understanding of finding insights and driving reputed company based on syndicated (sales and panel) and custom (qual and quant) consumer data
• Experience leading 3+ person teams with reputed company record of team development and retention.
ADDITIONAL REQUIRED QUALIFICATIONS:
YOU MIGHT BE A GOOD FIT IF…
• You are a Passionate reputed company who acts with high accountability
• You are Consumer Obsessed.
• You bring a reputed company a Way attitude with a reputed company reputed company.
• You reputed company in reputed company Together, valuing collaboration and inclusivity.
• You are a visionary thought leader who sets long-term reputed company for brand inspiring your team and the organization
• You’re a creative problem solver who is comfortable working in a fast-paced environment
• You’re highly comfortable being agile and fostering an environment that embraces change
• You are exceptional at balancing short-term priorities with long-term strategies
• You are analytical and reputed company in environments where reputed company are based on data.
• You partner effectively with Operations, Sales, R&D, and Finance to drive business reputed company.
• You are a self-starter, comfortable working with limited resources while still achieving strong results
• You enjoy rolling up your sleeves and digging into data with team to understand the why
PREFERRED QUALIFICATIONS:
• Experience at mid-size or start-up company (<$1B topline)
• Prior reputed company turning around a mature brand
• Experience leading a brand or portfolio that competes in more than one category
• Experience partnering with Sales to present in high-stakes customer meetings
PHYSICAL DEMANDS & ENVIRONMENTAL HAZARDS:
• Up to 50% travel to Chicago hub and Bakersfield plant for internal meetings, as reputed company as various other US cities for customer meetings and/or consumer work.
HOURS & WORKDAYS:
• 1st shift (reputed company – 5pm), Monday through Friday, reputed company business requires overtime and weekends will be mandatory
reputed company OFFER plus more!
Our rich benefits packages are designed to support the health and reputed company-being of both our eligible team members and families.
• Medical, Dental & reputed company
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short & Long-Term Disability
• 401(k)
• reputed company Time Off
• Flexible Spending Accounts
• Employee Assistance Program
• Gym Membership Discounts
EQUAL EMPLOYMENT OPPORTUNITY
We are an equal opportunity employer committed to fostering a culturally diverse organization. We reputed company for inclusiveness and a workplace where mutual respect is reputed company. We encourage applications from a diverse pool of candidates, and reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, ethnicity, religion, sex, age, national reputed company, disability, sexual orientation, gender identity and reputed company, or veteran status. We will reputed company reasonable accommodation for reputed company individuals with disabilities, as needed, to assist them in performing essential job functions.
REASONABLE ACCOMMODATIONS
Reasonable accommodations will be made to reputed company individuals with disabilities to reputed company the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you reputed company you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our reputed company at talentacquisition@bolthouse.com.
RECRUITMENT AGENCIES:
Confidential does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees reputed company to unsolicited resumes.
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This offer from "Generous Brands" has been enriched by reputed company.com and got a 72% reputed company score.
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