Manager, SEM

Position Summary: The SEM Manager oversees the execution and performance of Camping World’s SEM program and team. This role leads a team of coordinators and/or specialists to drive traffic, awareness, engagement, and conversions. The manager ensures that all projects/campaigns are cohesive, on-brand, and deliver measurable results for both national and local dealership marketing initiatives. Key Responsibilities: Develop and manage the overall SEM strategy. Lead and mentor a team of coordinators and senior/specialists, leading weekly circle-up meetings, monitoring weekly optimization calls, and making adjustments to overall team functions as needed. Oversee project/campaign planning, budgeting, spend pacing, and performance tracking. Collaborate with internal departments and external partners to ensure integration across all marketing efforts. Create and monitor analytics dashboards, identify insights, and adjust strategies to maximize ROI. Ensure consistent messaging, creative standards, and brand voice across digital touchpoints. Stay informed of digital trends, new platforms, and emerging technologies to keep Camping World’s marketing efforts innovative. Qualifications: 5+ years of experience in SEM, including leadership or team management experience. Proven track record managing large-scale, multi-channel digital campaigns/projects. Strong understanding of analytics, attribution, and marketing automation tools. Excellent communication, organization, and leadership skills. Specifications: Develop, execute, and optimize integrated digital marketing campaigns across SEM (paid search), Shopping, Display, and Programmatic channels to drive lead generation performance. Lead multi-channel media planning and campaign management using platforms such as Google Ads, Microsoft Ads, SA360, Campaign Manager, Google Merchant Center, and Google Analytics 360. Fluent in both tCPA and tROAS bid optimizations executed through Google Ads, Bing Ads, and SA360. Have a strong understanding of ad platform tracking mechanisms to ensure campaign optimizations are accurate. Analyze campaign data, identify trends, and deliver actionable insights through comprehensive reporting and visualization tools for key business stakeholders. Drive continuous innovation by testing new ad formats, bidding strategies, audience targeting, and emerging technologies. Collaborate closely with cross-functional teams, including Good Sam, Retail, Sales, and Analytics, to align digital strategies with business goals. Mentor and train junior team members, fostering professional growth and skill development. Manage vendor relationships and evaluate new platforms or partners to expand digital marketing capabilities. Ensure quality assurance, budget adherence, and timely delivery of multiple projects simultaneously. Stay current on industry trends, algorithm updates, and best practices to maintain a competitive advantage. Pay Range: $131,145.00-$191,205.00 Annual In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws. Join our talent community! Camping World Holdings, Inc., headquartered in Lincolnshire, IL, (together with its subsidiaries) is America's largest retailer of RVs and related products and services. Our vision is to build a long-term legacy business that makes RVing fun and easy, and our Camping World and Good Sam brands have been serving RV consumers since 1966. We strive to build long-term value for our customers, employees, and shareholders by combining a unique and comprehensive assortment of RV products and services with a national network of RV dealerships, service centers and customer support centers along with the industry's most extensive online presence and a highly trained and knowledgeable team of employees serving our customers, the RV lifestyle, and the communities in which we operate. We also believe that our Good Sam organization and family of programs and services uniquely enable us to connect with our customers as stewards of the RV enthusiast community and the RV lifestyle. With RV sales and service locations in 42 states, Camping World has grown to become the prime destinations for everything RV. Apply tot his job Apply To this Job