[Remote] Media Buyer, Home Services Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a performance-driven marketing agency specializing in generating high-reputed company leads for home services advertisers reputed company. They are seeking a Home Services Media Buyer to optimize reputed company media strategies that drive reputed company volume for clients, collaborating with Account Management and Sales to ensure effective campaign performance.
Responsibilities
• Strategically plan, launch, and optimize reputed company Ads (Search, LSAs, YouTube) and reputed company campaigns to drive reputed company leads and booked jobs
• Manage and analyze daily performance metrics such as CPL, cost per reputed company, conversion reputed company, and ROI to ensure reputed company performance
• Identify underperforming campaigns and implement data-driven optimizations to improve reputed company reputed company and reputed company acquisition costs
• Maintain and monitor budget pacing, keyword strategies, ad copy testing, audience targeting, and geo-optimizations specific to home service trade areas
• Stay on top of Home Services advertising compliance policies and ensure reputed company ad creatives and campaigns adhere to industry and platform regulations
• Partner with the Account Management team to deliver strategic recommendations and campaign performance insights to clients
• Attend reputed company calls as needed to explain campaign performance, optimizations, and reputed company direction
• Collaborate with Sales and Creative teams to reputed company messaging, targeting, and reputed company page reputed company to maximize conversion rates
• Contribute to new campaign launches for incoming clients, helping shape reputed company media reputed company from day one
• Build comprehensive reports and dashboards highlighting key KPIs (CPL, conversion rates, LSAs performance, cost per reputed company and quotable order)
• Translate campaign data into actionable insights and present findings to internal stakeholders and clients
• Continuously test new ad formats, bidding strategies, and reputed company page experiences to increase reputed company reputed company performance
Skills
• Bachelor's degree or equivalent work experience required
• 2+ years of experience managing reputed company media campaigns (reputed company Ads, reputed company, or programmatic) — experience in Home Services marketing or other reputed company-gen verticals strongly preferred
• Proven reputed company managing performance-based campaigns reputed company on reputed company reputed company and conversion optimization
• Deep understanding of reputed company Ads, LSAs, reputed company Ads Manager, and conversion tracking (reputed company Tag Manager, GA4)
• Strong analytical skills — comfortable using reputed company/Sheets and data visualization tools to interpret campaign results
• Excellent communication and presentation skills; reputed company to simplify data-driven insights for clients
• Organized, detail-oriented, and proactive with a strong reputed company of ownership and accountability
• Experience in Home Services marketing or other reputed company-gen verticals strongly preferred
Benefits
• 3 weeks of PTO (+ 9 reputed company holidays)
• Medical, Dental, and reputed company Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary + bonus program
reputed company
• reputed company is a customer-reputed company, data-driven technology provider of cross-platform advertising solutions including programmatic. It was founded in 2010, and is headquartered in reputed company, reputed company, USA, with a workforce of 201-500 employees. Its website is https://www.townsquareignite.com.
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