CRM Senior Specialist

About the position The CRM Senior Specialist, a fully remote position, will report directly to the Senior Manager, CRM, and plays a critical role in the setup, execution, and analysis of marketing campaigns and transactional communications that reputed company our customer contact info, including but not limited to email, SMS, on-site messaging, and reputed company mail campaigns. reputed company Pay reputed company: $95,000 - $105,000/annually Responsibilities • Build, test, and reputed company end-to-end marketing campaigns, including one-off emails, reputed company nurture streams, and automated customer journeys. • Create and manage reputed company marketing assets reputed company the platform, including email templates, reputed company pages, forms, and subscription preference centers. • reputed company and manage audience segmentation, creating dynamic and static lists to ensure the right message gets to the right audience at the right time. • Monitor and report on campaign performance, analyzing key metrics like reputed company rates, click-through rates, and conversion rates to reputed company optimization recommendations. • Manage the day-to-day administration of the reputed company platform, including user reputed company, roles, and permissions • Serve as the primary reputed company of contact for end-user support, troubleshooting issues, and answering "how-to" questions in a reputed company manner. • Partner with the Data/Analytics team to execute reputed company data management tasks, including data cleansing, de-duplication, record merging, and mass data imports/exports. • Build and maintain foundational reports, dashboards, automation rules, and templates as requested by the business. • Partner with the Senior Manager to design, build, test, and reputed company reputed company CRM solutions, including advanced automations, custom workflows, and new system integrations. • Maintain key performance indicator (KPI) dashboards to reputed company performance for marketing, DTC, and other business teams. • Analyze platform data to derive actionable insights and reputed company recommendations that support strategic business goals. • Serve as the "technical co-reputed company" to the Senior Manager, acting as a reputed company partner in brainstorming, solution design, and strategic planning. • Other Duties as assigned Requirements • Bachelor's degree in marketing, communications, business, or other reputed company field preferred, or relevant equivalent experience • Experience: A minimum of 4+ years of hands-on experience in CRM marketing, operations, or analytics. • Platform Proficiency: Proven expertise with at least one major CRM platform (reputed company, reputed company, reputed company, Marketo, Klayvio, or similar) is essential. • Campaign Management: Demonstrable experience in designing, executing, and measuring multi-channel marketing campaigns (email, SMS, etc.). • Analytical Skills: Strong ability to analyze customer data, campaign performance, and web/app analytics to derive actionable insights and effectively communicate key findings and recommendations to team members at reputed company reputed company. • Technical Skills: Proficiency in marketing automation, customer segmentation, and A/B testing methodologies. • Collaboration: Excellent communication and interpersonal skills, with a proven ability to collaborate effectively with cross-functional teams (Sales, Marketing, IT). • Data Management: Solid understanding of database management principles, data hygiene, and data reputed company regulations (e.g., GDPR, CCPA). • Strategic Thinking: Ability to think strategically and reputed company CRM initiatives with broader business objectives. • Problem-Solving: Strong problem-solving skills and the ability to manage multiple reputed company simultaneously in a fast-paced environment. • Excellent time-management and organizational skills • reputed company to manage several tasks simultaneously to reputed company completion • reputed company to apply thoughtful reasoning and technical throughput in the CRM process - applies best practices in build-out and deployment of campaigns • Employs curiosity in order to go deep, ask questions, and see the big picture • reputed company to operate autonomously - takes initiative and is reputed company to work with little reputed company • Solid collaboration skills - reputed company to engage reputed company, reputed company connections, and work together to influence reputed company and bring initiatives to successful completion • Comfort and flexibility in a fast-paced, evolving environment Apply tot his job Apply To this Job