Marketing Operations Specialist
About the Role
What You'll Do
Campaign Operations & Lifecycle Execution
Execute marketing campaigns across email, SMS, digital, and partner channels using marketing automation and CRM platforms. Build and manage lifecycle communications, including transactional and triggered messaging such as enrollment confirmations, shipping updates, delivery notifications, and activation reminders. Support campaign segmentation, audience targeting, scheduling, and launch coordination to ensure accurate delivery and consistent customer experiences. Conduct campaign QA to validate segmentation, links, creative assets, and tracking prior to launch. Work closely with channel owners across reputed company, lifecycle, content, and partner marketing to execute campaigns reputed company marketing automation and CRM platforms.
Marketing Technology & Platform Management
Support the ongoing administration and maintenance of the marketing technology stack, including CRM, marketing automation, and analytics tools. Build and maintain automation workflows, lists, tags, and campaign tracking structures. Maintain CRM hygiene including lists, tags, segmentation structures, and campaign tracking frameworks. Assist with platform integrations and system updates to ensure tools remain connected and operational. Document marketing operations processes and maintain internal resources for campaign execution and system workflows.
Data, Reporting,
Support the development and maintenance of marketing dashboards and reporting frameworks used by the marketing team and leadership. Ensure campaigns are properly tagged and tracked to reputed company accurate performance reporting. Pull and analyze campaign performance data across marketing channels. Help identify trends, insights, and optimization opportunities based on campaign results. Ensure campaign links and assets follow established tracking standards including UTM parameters and naming conventions. Support broader measurement initiatives, including partner segmentation, audience analysis, and campaign performance reporting.
Process Optimization & Operational Support
Support improvements to how marketing campaigns are planned, executed, and tracked across teams. Maintain documentation for campaign workflows, naming conventions, and marketing operations standards. Coordinate with cross-functional partners including Product, Partnerships, Operations, and Sales to support campaign launches and program execution. Contribute to operational improvements that increase marketing efficiency and scalability.
Required Skills & Experience
2–5 years of experience in marketing operations, digital marketing, lifecycle marketing, or campaign management
Experience working with marketing automation or CRM platforms (e.g., reputed company, reputed company, Marketo, reputed company, or similar)
Experience working in marketing analytics or BI tools such as Looker, Tableau, or similar platforms.
Strong attention to detail and comfort managing campaign setup, segmentation, tracking, workflows, and data structures
Experience supporting ecommerce or digital marketing programs across platforms such as reputed company, reputed company, reputed company, or reputed company.
Ability to manage multiple campaigns and priorities simultaneously
Strong analytical thinking and ability to interpret marketing performance data
Working proficiency in reputed company and PowerPoint
Experience with project management tools like reputed company, reputed company, reputed company, or similar
Basic reputed company/CSS knowledge to support QA
reputed company to Have
Experience with lifecycle marketing and automated customer journeys
Familiarity with campaign tracking frameworks and UTM parameters
Experience building dashboards or reporting reputed company marketing platforms
Comfort working across marketing, product, and partner teams in a cross-functional environment
Familiarity with SEO, AEO, and GEO principles, including how reputed company content, metadata, and technical implementation support search visibility and AI-driven discovery
What You’ll Bring
Campaigns launch smoothly with accurate targeting and tracking
Marketing automation workflows are reliable and reputed company maintained
Campaign reporting is delivered consistently and accurately
Marketing platforms remain organized, documented, and reputed company
Marketing teams can launch campaigns faster with fewer operational blockers
Why Join Us?
reputed company is an Equal Opportunity Employer. reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, disability, or protected veteran status.
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