Remote Digital Marketing Manager – DTC Ecommerce

HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity. Job Title: Remote Digital Marketing Manager – DTC Ecommerce (100% Work From Home) Location: Remote from Latin America Position Type: Full-time Salary: $3,000 USD/month Schedule: Monday - Friday, 40 hours within business hours Pacific Time Our Client: Our client is a direct-to-consumer ecommerce brand specializing in high-performance sunglasses designed for first responders, including firefighters, police officers, and EMS professionals. Their mission is to create durable gear that supports the demanding environments first responders face while giving back to the community. A portion of every sale supports organizations that assist the families of fallen first responders. The company is growing its digital marketing efforts and is focused on scaling profitable ecommerce growth through high-performing paid advertising and strong creative strategy. Job Overview: Our client is seeking a Digital Marketing Manager with strong experience in DTC ecommerce advertising and creative strategy, particularly within the Meta (Facebook and Instagram) advertising ecosystem. This role will be responsible for researching advertising opportunities, developing campaign strategies, creating structured creative briefs, launching campaigns, and continuously optimizing performance. The Digital Marketing Manager will work closely with the CEO and design team to develop advertising concepts, oversee creative production, and manage campaign execution. Initially, major strategic decisions will be reviewed with leadership, with increasing autonomy provided as performance and strategic judgment are demonstrated. Responsibilities Advertising Research & Strategy • Conduct market and audience research to identify customer pain points and messaging opportunities • Analyze competitor advertising using tools such as Meta Ads Library • Study high-performing DTC advertising accounts to identify successful creative strategies Creative Brief Development • Translate campaign ideas into structured creative briefs for designers and video editors • Clearly communicate messaging angles, hooks, and visual direction • Review and provide feedback on creative assets throughout production Ad Copywriting • Write high-converting ad copy tailored for Meta’s advertising platform • Align messaging with the creative concept and target audience pain points Campaign Launch & Management • Launch and manage campaigns in Meta Ads Manager • Structure campaigns, audiences, budgets, and testing frameworks • Monitor performance and make adjustments to optimize results Performance Optimization • Test new creative concepts, audiences, and campaign structures • Identify winning creatives and scale successful campaigns • Optimize campaigns for profitable growth and contribution margin Reporting & Insights • Prepare weekly performance reports summarizing: • Campaign performance • Winning creatives • Testing insights • Optimization opportunities • Strategic recommendations Qualifications, Skills, and Key Competencies Required • Fluent English communication (written and verbal) • 3+ years of experience managing digital advertising for DTC ecommerce brands (5+ years preferred) • Deep expertise with Meta Ads Manager and full campaign lifecycle management • Experience managing $50K–$100K+ monthly advertising budgets • Strong analytical skills and data-driven decision making • Experience conducting competitive ad research • Ability to develop structured advertising briefs and campaign plans • Ability to work independently while collaborating with leadership Preferred • Experience with video editing or graphic design • Knowledge of SEO, CRO, or landing page optimization • Experience with Google Ads • Familiarity with UGC creator sourcing and influencer collaborations • Experience with advertising tools such as Motion or Foreplay • Experience with social media engagement strategies Application Disclaimer: Please Read Before Proceeding To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description. Voice/Video Recording is REQUIRED Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified. Mandatory Knockout Questions Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America. Apply Wisely To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications. 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