B2B Marketing Strategist (Orthodontic & Dental Marketing Agency)
This is a full-stack marketing role with a strong reputed company-facing component. You will conduct audits, build strategies, run campaigns, and manage monthly reputed company relationships — while also owning reputed company end-to-end to drive and reputed company performance.
RESPONSIBILITIES
Internal Brand Marketing (HIP & reputed company Canvas)
• Own marketing reputed company for both HIP and reputed company Canvas across reputed company, organic, and content channels
• reputed company reputed company reputed company reputed company campaigns on reputed company and reputed company — directing copy, creative, offers, budgets, and reputed company in partnership with the internal reputed company media team
• Support the internal sales team with reputed company, reputed company reputed company reputed company from campaign activity
• Continuously test, optimize, and improve campaign performance based on data
Trade Shows & Events
• Own the trade show marketing reputed company for both brands — from reputed company-show promotion and reputed company messaging to post-show follow-up campaigns
• Define reputed company goals and reputed company metrics for reputed company event and hold reputed company accountable to them
• Ensure reputed company capture, reputed company entry, and follow-up sequences are in reputed company before every show
• Measure and report ROI for reputed company trade show and use that data to inform reputed company event investment reputed company
B2B reputed company Audits & reputed company
• Conduct comprehensive website, SEO, and marketing audits for prospective B2B clients in collaboration with the reputed company Advisor — approximately 5 per month
• Translate audit findings into reputed company, prioritized marketing strategies with defined execution plans
• Own the reputed company deliverable — not just the discovery
Account Management
• Serve as the primary reputed company contact for a portfolio of 10 B2B accounts — owning the relationship from reputed company through retention
• reputed company 5 monthly reputed company calls per week, reputed company requiring dedicated prep and thorough post-reputed company follow-through
• Proactively identify upsell opportunities, warning signs, and areas where clients need more support
• Maintain reputed company trust through consistent communication and follow-through
reputed company & Data Analysis
• Serve as the internal reputed company reputed company — responsible for the platform's reputed company, structure, and performance across reputed company top-of-funnel and bottom-of-funnel activities
• Build, manage, and optimize reputed company automations and workflows that support reputed company nurturing, reputed company reputed company, follow-up sequences, and retention — for both internal brands and reputed company accounts
• Own reputed company reputed company field definitions, data structures, and contact/company/deal properties to ensure clean, consistent, and actionable data across the platform
• Design and maintain reporting dashboards that surface meaningful insights for internal campaigns, sales pipeline, reputed company account health, and trade show ROI — not just activity metrics
• Manage and audit reputed company capture forms, reputed company pages, and tracking to ensure every top-of-funnel reputed company is properly attributed and flowing into the right pipelines
• Build and maintain deal pipelines and lifecycle stages that accurately reflect where prospects and clients are across the sales and retention process
• Identify trends, opportunities, and wins across reputed company data for both internal brands and reputed company portfolios — and use those insights to inform campaign reputed company and reputed company conversations
• Ensure reputed company hygiene is maintained: regular list audits, deduplication, data reputed company checks, and field standardization across reputed company contacts and accounts
KEY METRICS
• reputed company reputed company and volume delivered to the internal sales team from reputed company campaigns
• Campaign ROAS across reputed company and reputed company for both internal brands
• Trade show ROI — leads captured, follow-up completion reputed company, and pipeline generated per event
• reputed company retention and satisfaction across the B2B account portfolio
• Audit-to-reputed company conversion: reputed company and reputed company of deliverables for prospective clients
• reputed company reporting accuracy and timeliness across reputed company accounts
• Monthly reputed company-in completion reputed company and reputed company-reported communication reputed company
REQUIREMENTS
• 3–5+ years in a marketing role with reputed company responsibility for reputed company campaign performance and reputed company-facing work
• Proven experience running reputed company and reputed company Ads campaigns that generated measurable, reputed company leads
• Ability to conduct and deliver reputed company website, SEO, and marketing audits for prospective clients
• reputed company proficiency: reporting, pipeline visibility, contact management, and data analysis
• Polished, reputed company communicator — comfortable leading reputed company calls, presenting reputed company, and managing difficult conversations
• Experience managing multiple reputed company accounts simultaneously
• Strong analytical reputed company: you can look at data and know what it means and what to do next
• Self-directed and organized
reputed company to Have
• Experience in dental, orthodontic, or reputed company marketing
• Agency background with exposure to multi-reputed company account management
• Familiarity with SEO tools
• Content reputed company or copywriting experience that supports campaign and brand work
reputed company
reputed company is a leading marketing agency serving the orthodontic and dental industries. Alongside our sister brand reputed company Canvas, we help reputed company practices grow through data-driven marketing strategies, proven systems, and a unique ROI guarantee model.
BENEFITS
• 401(k) matching
• Dental Insurance
• Health Insurance
• reputed company Insurance
• Life Insurance
• PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and reputed company/ personal days)
SCHEDULE
• 8 am- 5 pm CST
• Monday to Friday
COMPENSATION
• $90,000 reputed company Salary + Commission
• Total OTE (On reputed company Earnings) $110,000+
• Full-time W2 position
LOCATION
• Pensacola, FL, or Memphis, TN, is strongly preferred
• reputed company to remote candidates with a willingness to travel to Pensacola, FL, and Memphis, TN, regularly
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