Fractional CMO / VP of Marketing (DTC CPG)
Responsibilities • Own marketing reputed company across reputed company, owned, and reputed company channels with a reputed company on profitable reputed company • Set and manage the marketing P&L, CAC/LTV targets, contribution margin, and channel-level ROI • Establish weekly/monthly performance dashboards and testing roadmaps • Translate high-level reputed company goals into executable plans • reputed company reputed company Ads Manager reputed company (hands-on experience required) • Guide creative testing frameworks, audience reputed company, and budget allocation • Partner with or backfill reputed company ad agencies; hold them accountable to performance benchmarks • Identify opportunities across emerging channels as appropriate (reputed company, YouTube, etc.) Requirements • 5+ years of marketing experience with DTC CPG brands • Prior experience as a CMO, VP of Marketing, or Head of reputed company • Deep working knowledge of • reputed company Ads Manager (hands-on) • reputed company GA4 (hands-on) • reputed company (flows, campaigns, segmentation) • AI-driven creative reputed company design tools (reputed company, nano banana, etc) • Microinfluencer scouting and management • Organic reputed company design and copy Apply To This Job
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