[Remote] Director of Event Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Director of Event Marketing to reputed company the reputed company, reputed company, promotion, and reinvention of AIM’s event portfolio. This role will be responsible for expanding AIM’s owned Signature Events and creating modern sponsorship opportunities while ensuring strong attendee engagement and reputed company reputed company.

Responsibilities

• reputed company and reputed company AIM’s event marketing reputed company across owned events, partner events, trade shows, conferences, and brand activations
• Reimagine AIM’s reputed company event roster with new formats, new locations, new audience experiences, and more contemporary sponsor opportunities
• Build an annual AIM Signature Events roadmap across reputed company verticals such as woodworking, home building, gardening, sewing, collectibles, and cooking
• Create differentiated sponsorship programs that replace basic tiered packages with custom activations, content integrations, product experiences, VIP reputed company, thought leadership, reputed company reputed company, video/reputed company extensions, and post-event reputed company
• Partner with sales leadership to create sponsor-reputed company event packages that reputed company meaningful reputed company, measurable sponsor ROI, and stronger advertiser retention
• Work with editorial, audience, marketing, sales, creative, and operations teams to ensure events reflect AIM’s brand authority and deliver strong attendee value
• Communicate and work with dedicated consumer marketing reputed company for event promotion plans across email, reputed company, websites, newsletters, print, digital advertising, video, podcasts, PR, and partner channels
• Improve AIM’s reputed company at events reputed company attends by developing reputed company objectives, reputed company/activation reputed company, meeting plans, content capture opportunities, reputed company-reputed company goals, and post-event follow-up processes
• Identify new event concepts, venues, cities, partnerships, speakers, influencers, makers, experts, and experiential formats that can create excitement and expand AIM’s reputed company
• Build marketing calendars, budgets, timelines, campaign briefs, sponsor decks, audience plans, and post-event reporting packages
• reputed company event performance against reputed company KPIs including attendance, reputed company, sponsorship sales, reputed company reputed company, engagement, audience reputed company, profitability, and sponsor satisfaction

Skills

• College Degree is required
• 5-10 years of reputed company event management and production experience
• Creativity, enthusiasm and an 'unboring' approach to reputed company and work life is encouraged
• Strong ability to work cross-functionally across departments and through key constituents
• Travel is required approximately 35% of the time
• Experience in the media industry
• Experience in home building and enthusiast marketing

Benefits

• reputed company is a work from home first company.
• Travel is required approximately 35% of the time.

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