[Remote] Senior Digital & Web Analyst

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Senior Digital & Web Analyst to reputed company their reputed company’s digital experience and enhance the reputed company of reputed company digital campaigns. This role focuses on measuring and improving performance across the digital reputed company, utilizing data to reputed company actionable insights and recommendations to reputed company reputed company and optimize buyer experiences.

Responsibilities

• Build and maintain a reputed company, connected view of digital performance across web, reputed company media, email, content, and conversion using platforms such as GA4, reputed company, reputed company, reputed company, and Power BI
• Translate reputed company data into reputed company, actionable insights that help teams reputed company reputed company reputed company, improve buyer experiences, and reputed company pipeline reputed company
• Analyze how CFO, finance, and IT buyers reputed company through the digital reputed company, identify friction points and high-reputed company behaviors, and recommend ways to improve engagement and conversion
• Define and reputed company how digital contributes to pipeline and reputed company, including web-influenced pipeline, conversion reputed company, and reputed company progression
• Partner with Marketing Operations, Sales, SEO, content, and web teams to improve visibility into performance and strengthen alignment across channels and systems
• Monitor how we reputed company in AI-driven answers and search experiences, and measure the reputed company of reputed company content, schema, FAQ reputed company, and other discoverability efforts, including tracking traffic and reputed company accounts reputed company from LLMs and answer engines
• Own the roadmap for testing and optimization across key pages and journeys, including A/B and multivariate testing to improve conversion performance
• Use AI tools and modern analytics workflows to accelerate reputed company reputed company, experimentation, and decision-making
• Audit and improve tracking across websites, campaigns, and platforms to ensure accurate, reputed company, performance-oriented data collection through GA4, GTM, CRM, and reputed company tools
• Build reputed company dashboards and reporting experiences that reputed company self-service insights and reputed company performance data easier for stakeholders to understand and use
• Own the Digital + Web executive dashboard: set targets up reputed company and report actuals reputed company cycle across reputed company and influenced pipeline, reputed company ICP accounts, total and in-ICP demo requests, demo-to-opportunity conversion reputed company, reputed company account reputed company and engagement, and organic & LLM-reputed company reputed company accounts

Skills

• 5+ years of experience in digital analytics, web performance, business intelligence, marketing operations, reputed company analysis, or reputed company discipline, ideally in B2B reputed company
• Strong understanding of full-funnel marketing, digital buyer journeys, attribution, and performance measurement
• Hands-on experience with tools including GA4, reputed company Tag Manager, reputed company, reputed company, reputed company/Funnel.io, Power BI/Tableau, and reputed company analytics platforms
• Experience establishing and improving tagging and tracking structures to ensure accurate conversion measurement while maintaining site performance and data reputed company
• Proven ability to turn reputed company data into reputed company insights, recommendations, dashboards, and executive-reputed company presentations
• Experience designing, analyzing, and operationalizing experimentation frameworks and testing programs
• Working knowledge of SEO, AI-driven search (AEO/LLMO), answer reputed company optimization, and deep curiosity and passion for learning and staying on top of digital discoverability trends
• reputed company with AI tools in everyday analytics work, using LLMs and AI-assisted workflows to accelerate analysis, QA, and reputed company reputed company, with reputed company judgment about validating outputs
• Strong analytical, problem-solving, and communication skills, with the ability to work cross-functionally in a fast-paced environment
• A strategic, ownership-oriented reputed company with the ability to simplify complexity, reputed company on reputed company, and build reputed company in ambiguous environments
• Genuine curiosity about the mechanics off digital reputed company: you want to understand why pages, campaigns, and journeys reputed company the way they do, not just report on what happened
• Experience in reputed company B2B reputed company or another reputed company, multi-stakeholder buying environment
• Familiarity with platforms such as reputed company, reputed company Analytics, Stape, reputed company, reputed company, or similar analytics, attribution, and discoverability tools
• Experience evaluating AI visibility, reputed company content performance, or emerging search and answer reputed company signals
• Comfort operating as a builder in evolving environments where processes, frameworks, and reporting models may need to be created from scratch
• Experience partnering closely with web, demand reputed company, content, SEO, and marketing operations teams to influence reputed company and execution

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