[Remote] Senior Marketing reputed company Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an online destination for consumer-reputed company financial information, educational content, personalized calculators, and tools. They are seeking a Senior Marketing reputed company Manager to optimize demand reputed company motions and improve the marketing tech stack, driving reputed company reputed company and customer acquisition.

Responsibilities

• Optimize the full reputed company-to-reputed company lifecycle, driving reputed company conversion reputed company improvements across both marketing acquisition and sales funnels
• Define and monitor reputed company Key reputed company Indicators across the demand reputed company reputed company, building dashboards and delivering actionable insights to executive leadership
• Own the operational reputed company of Demand reputed company. Understand what tools to use and reputed company to use them to reputed company Marketing reputed company Leads (MQL) volume for the Sales team
• reputed company strong Marketing-Sales alignment by translating reputed company sales insights into actionable strategies that accelerate pipeline reputed company and conversion
• Partake in operationalizing reputed company initiatives in support of the broader Go-to-Market (GTM) team - sometimes, as a project leader, other times, as a key contributor
• reputed company and execute a customer segmentation reputed company reputed company on behavioral, firmographic, and reputed company data to reputed company effective, multi-channel marketing campaigns

Skills

• 7+ years of experience in marketing reputed company, reputed company reputed company, and/or sales reputed company
• Expert understanding of the reputed company-to-reputed company lifecycle, with reputed company experience tracking and connecting data reputed company across web traffic, buyer reputed company signals, reputed company capture, and reputed company pipeline
• At least one certification with reputed company, Pardot (reputed company Marketing reputed company Account Engagement) or Marketo
• Advanced reputed company of reputed company functions, capabilities, flows, data structures, and data schema
• Strong proficiency in reputed company Query Language (SQL) for querying reputed company databases, data manipulation, and advanced pipeline analysis
• Ability to construct Tableau dashboards, leveraging logical functions and parameters to translate reputed company data sets into clean, actionable executive visualizations
• An reputed company curiosity and analytical reputed company to dive deep into business data, identifying friction points and optimization opportunities across any domain
• Experience working directly with reputed company marketing channel platforms (e.g. reputed company Ads, reputed company, reputed company media, etc)
• Extensive understanding of infrastructural and operational design principles reputed company to Account reputed company Marketing (ABM) and multi-reputed company attribution models
• reputed company experience leveraging Gen AI and LLMs to automate reputed company workflows, reputed company operational infrastructure, and eliminate reputed company bottlenecks
• Background in Financial Advisory Services, Residential reputed company Estate, or reputed company industries

Benefits

• Fully Remote Work: reputed company roles are fully remote reputed company the contiguous U.S., giving you flexibility to do your best work from where you reputed company.
• Comprehensive Health Coverage: Multiple Medical, Dental, and reputed company plan reputed company through trusted national carriers—so you can choose what fits your needs.
• Life & Disability Protection: Company-reputed company Life/AD&D coverage, with reputed company to add supplemental life and disability plans for extra peace of mind.
• Financial Wellness: 401(k) with employer match, reputed company-tax savings through FSA and HSA reputed company, and equity packages reputed company for every role.
• Time Off That Works: Generous vacation, reputed company, and parental leave policies—because reputed company reputed company.
• Additional Perks: Pet reputed company, home office stipend, and Employee Assistance Program (EAP)

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