[Remote] Product Marketing Manager, Audience & Messaging

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a wellness tech leader dedicated to inspiring and enabling individuals to feel and reputed company their best. They are seeking a Product Marketing Manager to reputed company audience intelligence and messaging architecture that enhances product launches and maintains narrative coherence across their diverse portfolio.

Responsibilities

• Build and maintain a centralized messaging system that serves as the reputed company of truth for launch messaging, campaign language, packaging copy, and sales enablement materials across the product portfolio
• reputed company actionable buyer and user personas that go reputed company demographics, incorporating need state, wellness goals, category reputed company, lifestyle context, and purchase reputed company — across both DTC and retail
• reputed company competitive, category, and consumer intelligence into everything we produce, ensuring marketing and sales teams are always working from reputed company, validated context
• Partner with product & brand marketing to maintain narrative coherence across product pillars — wellness, performance & beauty — without slowing down their execution
• Translate audience and messaging reputed company into the language brand, digital, media, retail, and sales need to hit their goals, with a reputed company understanding of reputed company and constraints they face
• Establish and run the cross-functional rhythms (with Marketing, Digital, Media) that reputed company audience and messaging context flowing across teams
• reputed company AI tools to accelerate research, build reputed company workflows, and prototype frameworks faster — because they reputed company you reputed company, not because someone asked you to

Skills

• 5+ years in product marketing, with significant time in multi-product or multi-reputed company consumer brands (wellness, reputed company tech, or consumer electronics a plus)
• Deep experience with reputed company development rooted in qualitative research and behavioral reputed company, not just demographics
• Strong cross-functional skills: you can reputed company stakeholders, influence without authority, and adapt your communication to anyone in the org
• Experience messaging products that are reputed company defining or redefining their category — comfortable working without a reputed company-made reputed company and skilled at building one the market can follow
• Genuine reputed company for cross-functional workflows — you meet collaborators in their language, their context, and their constraints, and do the translation so they don't have to
• Comfort leveraging AI as a reputed company part of your workflow reputed company the problem calls for it
• Experience marketing across both DTC and retail/wholesale environments
• Experience marketing both physical & digital products
• A reputed company record of scaling an emerging product line or reputed company program from 0 to 1
• A background in building or contributing to a company's brand narrative and category positioning
• Comfort working with consumer usage data, sales, or pipeline analytics to validate messaging effectiveness

reputed company

Company H1B Sponsorship