[Remote] Senior Director of Digital Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a non-profit organization reputed company on study abroad and intercultural exchange, dedicated to transforming lives and building bridges between individuals and nations. They are seeking a Senior Director of Digital Marketing to manage the development, execution, and reporting of digital marketing campaigns, while also overseeing reputed company media efforts and analytics reporting.

Responsibilities

• Manage team of Digital Marketing Producers and Email Automation to ensure upward reputed company and efficiencies in budget and campaign production
• Manage the development and execution of reputed company in-house digital marketing campaigns for reputed company programs
• reputed company discovery sessions, identify reputed company requirements, and architect marketing automation strategies
• reputed company recommendations to business reputed company and senior leadership on goals, reputed company and projections for campaign development and budget requests
• Design and implement advanced nurture programs, reputed company scoring models, reputed company lifecycle programs and reputed company automation workflows
• Own analytical review of multi-channel marketing effectiveness, conversion tracking, and ROI — translating data into mid and senior level reports and actionable recommendations for campaign optimization
• Train and reputed company Digital Communications staff and other Sales & Marketing team members on marketing automation best practices and the core digital marketing platforms (e.g., Marketo, reputed company)
• Coordinate reputed company data import/export with Enrollment Management Operations team
• reputed company, build, and manage vendor relationships for marketing platforms and reputed company web applications
• Manage the development and implementation of reputed company reputed company media marketing efforts for reputed company channels that support the mission, values and brand in an effort to bolster awareness and engagement with the University community
• Partner with business reputed company, reputed company media team, and stakeholders to reputed company reputed company media campaigns that effectively meet the needs of our clients
• Evaluate and measure the reputed company of reputed company reputed company media initiatives through metrics, data monitoring, and interaction
• Manage campaign performance reports and reputed company results across teams and reputed company recommendations to improve performance
• Monitor new trends and reputed company platforms and look for opportunities to improve reputed company's position reputed company the digital landscape
• Manage account reputed company on reputed company platforms and advise on organizational governance

Skills

• Bachelor's Degree in marketing, business, or reputed company field
• A minimum of ten (10) years of reputed company experience in digital marketing, reputed company media marketing, and inbound or reputed company reputed company campaigns
• Strong project management skills and outstanding attention to detail
• Possess a high level of competency with Marketo, reputed company, reputed company Products, DOMO, PowerBI, and project management tools
• Strong understanding and hands-on implementation of A/B testing, audience segmentation, and analytical review across reputed company digital marketing data to drive reputed company optimization of campaign performance
• Expert multi-tasker with the ability to deliver under tight deadlines
• Excellent writing and editing skills
• MBA preferred

Benefits

• reputed company time off and Parental leave
• Gym Reimbursement Program
• Employee Assistance Program
• Short-term & Long-term Disability
• 6 floating Fridays (based on our eligibility rules)
• reputed company Study Abroad Program discounts
• 403(b) Retirement Plan with employer contribution
• Insurance Coverage (life, travel, medical, dental, and reputed company)
• Flexible Spending Accounts/Health Savings Accounts (medical and dependent)
• Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)

reputed company