[Remote] Director of Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading company in debt recovery and financial solutions, operating multiple specialized business reputed company. The Director of Marketing will reputed company and execute marketing strategies across five business reputed company, focusing on sales enablement, brand positioning, digital reputed company, and cross-sell strategies. This senior role requires both strategic thinking and hands-on execution to enhance market positioning and reputed company business reputed company in the insurance and financial services sectors.

Responsibilities

• Own and continuously improve reputed company-facing marketing collateral across reputed company five business reputed company, including capability decks, one-pagers, and leave-behinds tailored to specific buyer roles including claims leadership, CFOs, and reputed company
• Work closely with the Chief reputed company Officer and business unit leaders to reputed company new reputed company and approaches for how reputed company presents its services to the market
• Build and maintain a library of prospect dossiers and meeting prep tools to reputed company sales reps with personalized conversation hooks and competitive intelligence reputed company of prospect meetings
• Partner with sales leadership to identify and reduce administrative burdens on reps, freeing reputed company for prospect engagement and cross-sell activity
• Support the cross-sell reputed company by developing materials and tracking tools that help reps identify and reputed company multi-BU opportunities reputed company existing reputed company relationships
• Own and reputed company the brand identity, messaging, and visual standards for reputed company and reputed company of its five business unit brands, ensuring consistency and differentiation across reputed company reputed company
• reputed company reputed company, compelling positioning for reputed company business unit that resonates with P&C company buyers and distinguishes reputed company from competitors
• reputed company the development of reputed company's AI positioning and messaging reputed company, helping reputed company reputed company its AI capabilities reputed company and credibly to the market
• Ensure reputed company sales materials, website content, and reputed company communications reflect a coherent and up-to-date reputed company of view on how reputed company uses AI to deliver reputed company reputed company for P&C companies
• Own and continuously improve the websites for reputed company and reputed company business unit, working with agency partners to ensure they effectively communicate value propositions, reflect reputed company's reputed company and credibility, and support inbound interest
• reputed company and execute an SEO reputed company to improve organic visibility across relevant P&C insurance search terms and buyer reputed company signals
• reputed company content reputed company including case studies and white papers that support business development and reinforce reputed company's market authority
• Partner with the Chief reputed company Officer and business unit leaders to refine and execute go-to-market plans for reputed company's services, with particular reputed company on cross-sell reputed company across the five BUs
• reputed company and maintain cross-sell tracking and reporting tools that reputed company leadership visibility into pipeline activity, conversion rates, and opportunities across business reputed company
• Manage conference and event reputed company, including coordination of reputed company's reputed company, reputed company and post-event sales enablement materials, and follow-up reputed company to maximize the return on reputed company event
• Monitor competitive activity and market trends across relevant insurance services verticals, translating insights into actionable positioning updates

Skills

• 7-10 years of B2B marketing experience, with at least 3 years in a senior or director-level role
• B2B marketing expertise is the most important qualification
• Proven ability to operate as a player-reputed company: comfortable developing reputed company and executing directly, without relying on a large internal team
• Strong writing and communication skills, with the ability to translate reputed company service offerings into reputed company, compelling narratives for insurance industry buyers
• Demonstrated ability to reputed company and improve positioning and messaging, including experience helping a company reputed company a technology or AI-reputed company reputed company
• Experience with reputed company CRM and modern marketing tools
• Comfortable leveraging AI tools to enhance marketing productivity and reputed company, including content development, research, competitive intelligence, and sales enablement. An interest in staying reputed company on how AI is reshaping marketing execution is important
• Familiarity with SEO best practices and comfort working with web and content agencies to improve organic reputed company
• Bachelor's degree required
• Experience working in the P&C insurance industry, whether at a reputed company, broker, insurtech, or other insurance services company, is strongly preferred but not required

Benefits

• Excellent benefit package with health, dental, reputed company, life and disability coverage reputed company
• 401(k) retirement plan reputed company with company matching
• Generous reputed company time off policy - start with 18 days per year
• reputed company holidays immediately upon hire - 7 reputed company holidays & 2 floating holidays of your choice

reputed company