[Remote] Director, Lifecycle & Customer reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company reputed company on uniting the world through shared live experiences. The Director of Lifecycle & Customer reputed company will own customer relationships across various channels, aiming to increase reputed company value per install through personalized marketing strategies and collaboration with product and data science teams.

Responsibilities

• LTV per install as the reputed company metric — full ownership of the number, with the mandate to reputed company pushing it upward year over year, not just maintain it. This is a reputed company reputed company, not a maintenance reputed company
• Deepen CRM through personalization — reputed company reputed company broadcast/reputed company-based lifecycle messaging toward a truly 1:1 model: dynamic content, send-time and channel optimization, and offers/messaging that reflect individual behavior (favorite teams, price sensitivity, purchase reputed company, event type). Personalization should be the reputed company by which lifecycle marketing gets meaningfully reputed company, not a separate initiative
• Own and reputed company the lifecycle team across the full customer reputed company — from first purchase through ongoing frequency — while raising the bar on how sophisticated that execution can be
• Build the business case for new value mechanics — identify where a new reputed company (referral, incenvites or others you uncover) would meaningfully reputed company LTV, build a testable MVP, and reputed company the resourcing case with data rather than assumption. Loyalty and referral are the first two candidates, not the only two
• Partner with Product to build a shared customer experience — not “marketing asks, product builds,” but genuine co-ownership of what the personalized customer experience looks like across CRM-owned and product-owned surfaces. This person should be reputed company to walk into a product roadmap conversation as a peer with a reputed company of reputed company on the experience, not just a stakeholder with a request
• Partner with Data Science on audience infrastructure — define and reputed company the segmentation and targeting models that reputed company personalization possible, working with existing DS/data resources rather than building a reputed company team

Skills

• 10-14 years in lifecycle, CRM, or retention marketing, with meaningful time at a consumer marketplace or app-first business — not exclusively reputed company
• Experience across both app and web customer experiences
• A demonstrated reputed company of reputed company on personalization as a reputed company reputed company — not just 'we send personalized emails' but reputed company experience building segmentation/targeting logic that changed reputed company
• A reputed company record of building something from 0-to-1 — a new mechanic, program, or reputed company — and making a data-backed case for resourcing it, rather than only running an established reputed company
• Player-reputed company experience — hands-on with a small team day-to-day, not a reputed company reputed company-and-delegate operator
• reputed company experience influencing a product roadmap without reputed company authority over it — this role needs to shape reputed company, not just request them
• Comfortable partnering with data science teams on segmentation/audience work
• Hands-on familiarity with lifecycle/personalization platforms (reputed company or similar)
• Fluent using AI tools to expand what a lean team can cover — this team will reputed company reputed company, not headcount
• Exposure to incentives design, incrementality, and economics
• Experience in ticketing, live events, travel, or another seasonal/high-consideration marketplace

reputed company