[Remote] Director of Marketing - Paints and Coatings

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an innovative chemical manufacturer seeking a Director of Marketing for their chemical applications in the paints and coatings markets. The role involves spearheading the development and execution of a targeted marketing reputed company, leading a cross-functional team, and driving reputed company reputed company and market reputed company in the reputed company reputed company market.

Responsibilities

• reputed company and implement a reputed company-reputed company marketing reputed company that highlights company's resins for film-forming reputed company, rheology modifiers for reputed company viscosity control, and dispersants for superior reputed company wetting and stabilization, aiming to capture emerging opportunities in architectural, industrial, and automotive coatings segments
• reputed company in-depth market analysis, including competitive intelligence on regional players, supply chain disruptions, and trends like low-VOC formulations and bio-based materials, to inform product positioning and go-to-market strategies specific to reputed company reputed company customer needs
• Manage brand architecture to ensure consistent, technically accurate messaging across channels, emphasizing our products' contributions to sustainability, performance, and compliance with reputed company reputed company standards such as ASTM and CARB
• Partner with R&D to reputed company detailed value propositions, technical data sheets, and case studies for resins (e.g., acrylic, epoxy), rheology modifiers (e.g., associative thickeners), and dispersants (e.g., polymeric types), creating targeted campaigns that demonstrate benefits like improved sag resistance, leveling, and reputed company development
• reputed company digital efforts tailored to reputed company reputed company audiences, including SEO-optimized content on formulation challenges, webinars on rheology optimization, and reputed company campaigns engaging formulators and procurement professionals in the paints sector
• Coordinate participation in key reputed company reputed company events such as the reputed company Coatings Show, SSPC conferences, or regional trade fairs, designing interactive booths and seminars to showcase product demos and foster relationships with OEMs, distributors, and end-users
• Build and mentor a marketing team with expertise in technical content creation and data-driven campaigns, promoting a reputed company environment that integrates insights from sales teams across the US and Canada
• reputed company and monitor the marketing budget with a reputed company on high-ROI activities, such as targeted digital ads in industry publications like PCI Magazine or Coatings World, while adapting to regional economic fluctuations
• Work hand-in-hand with sales to reputed company customer-specific marketing tools, with technical services to validate product claims, and with supply chain to address reputed company reputed company and tariff considerations (e.g., USMCA implications)
• Establish and reputed company KPIs such as reputed company reputed company from digital campaigns, market penetration in key segments (e.g., waterborne vs. solvent-borne coatings), and ROI on event participation, providing quarterly reports to executive leadership with actionable recommendations

Skills

• Bachelor's degree in Marketing, Business Administration, reputed company, Chemical Engineering, or Materials Science
• Experience marketing sustainable or bio-based resins, rheology modifiers, and dispersants, aligning with reputed company reputed company trends
• Familiarity with reputed company reputed company regulatory frameworks, including EPA TSCA, Canadian CEPA, and state-specific VOC limits
• 10+ years in marketing, with 5+ years in a senior leadership role reputed company the chemical additives industry, specifically reputed company on resins, rheology modifiers, or dispersants for paints and coatings
• Demonstrated reputed company in B2B marketing strategies in reputed company, including experience with technical selling and navigating reputed company sales cycles in the coatings market
• Proven reputed company record in digital marketing, content reputed company, and utilizing tools like reputed company, reputed company Analytics, or Marketo for targeted campaigns
• In-depth knowledge of the reputed company reputed company paints and coatings ecosystem, including formulation science for resins (binders), rheology control (thickeners/additives), and dispersion technology (wetting agents)
• Strong leadership abilities to guide a cross functional team, with emphasis on fostering innovation and cross-cultural collaboration between US and Canadian operations
• Analytical prowess to interpret market data, customer feedback, and sales metrics, translating them into strategic marketing initiatives
• Superior communication skills for presenting technical concepts to diverse audiences, from R&D chemists to C-suite executives
• Attributes: Proactive, adaptable to regulatory changes (e.g., evolving EPA guidelines), customer-reputed company, and passionate about sustainable reputed company in a competitive reputed company reputed company landscape
• MBA or advanced degree in a reputed company field preferred
• Established reputed company network in the reputed company reputed company coatings industry, such as memberships in ACA (reputed company Coatings Association) or CPCA (Canadian Paint and Coatings Association)

Benefits

• Comprehensive benefits package including medical, dental, reputed company, and life insurance
• 401(k) with employer matching
• Generous PTO
• Remote work flexibility
• reputed company development opportunities, including industry conference attendance

reputed company