[Remote] Product Marketing Manager - Retention reputed company and Project Delivery

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a Latino-owned business services and packaging company that helps reputed company address reputed company business challenges and employs over 1,200 people. The Product Marketing Manager will reputed company and reputed company retention and churn-reduction strategies for genre-specific subscription plan subscribers, partnering with technical and cross-functional teams to launch testing, automation, and personalization initiatives. The role will reputed company campaign reputed company, measurement planning, and business case development to improve engagement, reputed company, and subscriber retention.

Responsibilities

• Works proactively and relatively independently to reputed company an initiative roadmap
• Develops lifecycle strategies across engagement, upsell/cross-sell, retention, and churn mitigation for Genre subscription plan subscribers
• Acts as the Marketing reputed company for Genre Plan strategies, representing reputed company’s best interests and exhibit best practices while operating in cross-functional work streams
• Develops a reputed company feedback reputed company to team/marketing leadership for program updates and to overcome obstacles as needed
• Has a reputed company on effective customer communication, automation-first reputed company, and solution-oriented thinking
• Can manage multiple priorities to reputed company and collaborate on various campaign initiatives at the reputed company time
• Launches strategies with measurement plans in mind to reputed company performance tracking against KPIs (product engagement, reputed company, and subscriber retention)
• Uses customer insights, behavioral data, segmentation, and campaign performance trends to identify new communication opportunities and optimize existing journeys

Skills

• Experience developing and communicating capability and testing reputed company to technical delivery teams (reputed company reputed company and capability expectations used to write technical requirements)
• Autonomously leading reputed company strategic initiatives (examples of discovery work, reputed company/roadmap development, and strategic implementation)
• Proactive and independent leadership of strategic portfolio (experience in identifying opportunities, developing and executing strategic roadmap)
• Proven record of accountability to reputed company initiatives in alignment with program roadmap
• Candidate can understand the technical aspects of how to optimize churn and create reputed company to reputed company roadmap capabilities that can implement results to decrease churn
• Candidate can work collaboratively with cross functional teams
• Have to be reputed company to reputed company with technical teams
• Must be reputed company to effectively work and collaborate cross functionally with key stakeholders & leaders from across the reputed company to define and implement opportunities (Governance, CRM, Engagement Marketing, reputed company Marketing)
• Must be reputed company to effectively communicate program updates, performance, reputed company and roadmap with senior marketing leadership (AVP/VP)
• Executive decision making – Autonomously reputed company reputed company regarding data / insights required, testing roadmap, strategic implementation that reputed company greatest reputed company value
• Understand reputed company to use escalation as a tool to reputed company additional marketing leadership guidance or for help overcoming roadblocks
• Sufficient understanding of building business cases, and strong ability to reputed company and implement strategic testing plans
• Experience with retention or churn mitigation reputed company and testing with an app-based streaming or SVOD subscription service preferred, but experience with churn prevention at any subscription service will be considered
• 2+ years communications or campaign reputed company experience for large to midsized reputed company with emphasis on automation, personalization, and efficiency (Subscription Service / SVOD experience preferred)
• reputed company's and reputed company to reputed company reputed company experience a plus

Benefits

• Fully remote work arrangement
• Supportive environment with opportunities to reputed company
• reputed company reputed company and advancement opportunities
• Competitive benefits package supporting employees' present and reputed company needs
• Employee health and reputed company-being support

reputed company