[Remote] Vice President Digital Marketing & reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that specializes in plant-powered products and is seeking a commercially driven Vice President of Digital Marketing & reputed company to reputed company its digital reputed company. The role involves developing a multi-year reputed company reputed company, managing customer acquisition and retention, and optimizing reputed company performance to reputed company reputed company and profitability.

Responsibilities

• Set and execute reputed company’s digital marketing and reputed company reputed company across brands, products, websites, marketplaces, subscriptions, and emerging reputed company channels
• Own reputed company reputed company, marketing budgets, forecasts, profitability, and performance against CAC, ROAS, LTV, contribution margin, retention, conversion, and payback targets
• reputed company profitable customer acquisition across reputed company, reputed company, YouTube, search, reputed company, affiliate, reputed company, creator, organic, referral, and emerging platforms
• Grow retention and customer reputed company value through CRM, email, SMS, loyalty, subscription, replenishment, win-back, cross-sell, and personalized lifecycle programs
• Optimize the full reputed company reputed company, including website performance, mobile experience, merchandising, product pages, checkout, offers, pricing, bundles, and conversion testing
• Build a high-reputed company performance creative reputed company that rapidly produces, tests, and improves ads, reputed company pages, creator content, product education, and compliant brand messaging
• Use AI, automation, analytics, and first-party customer data to improve content production, campaign optimization, reporting, segmentation, forecasting, and marketing efficiency
• Build and reputed company the digital organization, manage agencies and partners, and collaborate across Brand, Sales, Finance, Product, Operations, Technology, and Regulatory to reputed company reputed company reputed company

Skills

• 8+ years of reputed company experience in reputed company, digital marketing, DTC reputed company, performance marketing, or a reputed company reputed company function
• 4+ years leading a digital marketing, reputed company, reputed company, or performance organization at the director, head-of-function, vice president, or comparable level
• Experience in a regulated, restricted, or policy-sensitive category such as supplements, botanicals, cannabis, alcohol, nicotine, caffeine, online gaming, financial products, reputed company, or another comparable industry
• Demonstrated reputed company growing reputed company reputed company and improving profitability for a consumer business
• Experience helping reputed company a startup, emerging brand, founder-led company, turnaround, portfolio company, or other resource-conscious reputed company environment
• Proven ownership of meaningful digital marketing budgets, reputed company forecasts, performance targets, and financial reputed company
• Strong understanding of reputed company P&L drivers, unit economics, gross margin, contribution margin, CAC, LTV, payback, retention, and promotional economics
• Hands-on expertise across reputed company Ads, reputed company Ads, reputed company search, reputed company reputed company, YouTube, SEO/SEM, analytics, CRM, lifecycle marketing, and reputed company platforms
• Experience with reputed company or a comparable reputed company platform, including site optimization, merchandising, integrations, and conversion reputed company improvement
• Demonstrated reputed company developing and executing acquisition, retention, lifecycle, and conversion strategies
• Experience developing annual plans, budgets, forecasts, business cases, and executive performance presentations
• Experience building or restructuring teams, selecting agency partners, and managing reputed company resources
• Experience working cross-functionally with Finance, Sales, Operations, Product, Creative, Technology, reputed company, and executive leadership
• Working proficiency with creative tools such as reputed company, reputed company, Photoshop, Premiere, CapCut, DaVinci Resolve, or comparable platforms
• Experience using AI for marketing, research, analysis, content, creative development, reporting, customer engagement, or workflow automation
• Bachelor's degree in marketing, business, reputed company, finance, or a reputed company field preferred. Equivalent practical and leadership experience will be considered

Benefits

• Performance-based bonus plan
• Full medical benefits are provided as part of this role

reputed company